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Cricket World Cup 2019 appoints Two Circles

Two Circles will help the organising committee build on the successes of the two major ICC events held in England and Wales this summer – the ICC Champions Trophy 2017 and the ICC Women’s World Cup 2017 – and use insight around the global cricketing fanbase to drive ICC Cricket World Cup 2019 ticket sales, … Continued

Two Circles named on 2017 Digital Innovators Power List

The shortlist was revealed by Digital Innovators Power List founders Bird & Bird LLP, the international law firm, and London-based news brand City A.M, supported by a judging panel from tech PR agency Hotwire PR, UK technology trade association techUK, the UK’s premier business organisation CBI, and online investment platform Crowdcube. Judges said the shortlisted … Continued

Two Circles partners with School of Hard Knocks

The partnership was announced last week at a Two Circles UK Team Day by Two Circles CEO Gareth Balch and School of Hard Knocks COO Jack Lewars at the home of Formula One team Williams. Founded in 2012, School of Hard Knocks uses sport to help individuals realise their potential and take positive steps forward … Continued

Fast start for Williams in new fan engagement campaign

Two Circles is working with Williams, who celebrated 40 years at the pinnacle of motorsport this year, to reach an estimated global fanbase of 57m, and to invite the 21m who identify themselves as Williams fans closer to the brand through a new digital, content and CRM ecosystem. The partnership has already seen Williams grow … Continued

Record-breaking attendance at The 146th Open

We are delighted to have worked with The R&A to help the 2017 Open Championship become the fastest-selling in history. The 146th Open, held at Royal Birkdale, saw crowds of 235,000 fans through the gates, making it the third best attended in the history of the Championship – and the largest ever Championship held in … Continued

Marylebone Cricket Club signs new digital partnership with Addison Lee

Two Circles packaged, brokered and activated the new partnership. The agency has been working with MCC since 2011 to develop a deep understanding of its customers and make audience insight central to its marketing and partnership strategy. Addison Lee is London’s premier car and courier service, with over 80% of the FTSE 100 as customers. … Continued

Two Circles to market NFL Game Pass in Europe

Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Two Circles, supported by WPP agencies MEC … Continued

EPCR partners with Two Circles to drive audience engagement

The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement … Continued

Two Circles appointed by All England Lawn Tennis Club

The focus of the programme is to help the AELTC build a solid data management foundation to derive greater understanding of AELTC’s audiences and ultimately enhance guest experiences at every brand touchpoint, working alongside IBM, Official Technology Supplier to The Championships. Two Circles will also support the activation of Wimbledon’s external brand positioning “In Pursuit … Continued

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