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Edgbaston, home of Warwickshire CCC and the Birmingham Bears, was hosting Finals Day for the 10th time this year. The venue has been a Two Circles client since 2013, during which time it has built a deep understanding of its fanbase to drive growth across all commercial revenue streams. Two Circles’ data management and visualisation … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across eventday and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth in … Continued
FCC, who will join Major League Soccer in 2019, move into the 26,500-seater venue for the 2021 season. From August 30, all fans who have previously purchased tickets through FCC will receive an email with a link to an online survey from FCC and Two Circles. The first survey will be a unique opportunity for … Continued
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualisation technology to help execute the club’s … Continued
[image_gallery id=”2240″] Try-Outs this year involve a mix of presentations covering our recent work, ‘speed dating’ with a cross-section of the Two Circles team, structured-thinking exercises and one-to-one interviews – with a game of basketball thrown in for good measure. Successful candidates will join the Two Circles team – who include the 21 Two Circlers … Continued
The tournament broke every women’s cricket record for ticket sales, attendances and media coverage. Critically, however, it also brought new audiences into the sport: 65% of match-goers were new to cricket, and 45% female. Working with Two Circles, the 2017 Women’s World Cup Organising Committee achieved these successes through an in-depth understanding of the tournament’s … Continued
Since 2001 the Best Companies list has recognised exceptional levels of engagement within organisations across eight key factors of workplace satisfaction including ‘Team’, ‘Wellbeing’ and ‘Leadership’, benchmarking them against all business sectors using extensive data-gathering and analysis processes. Entering for the first time, Two Circles placed 54th on the list and top 10 in the … Continued
Everyone at Two Circles would like to send huge congratulations to our clients the AELTC, Arena Racing Company, ATP Media, British Triathlon, ECB, Edgbaston, Great British Racing, European Tour, Formula One, Lancashire CCC, Limelight Sports, NFL, Premier League, R&A, RFU, Southampton and UEFA for their shortlisting at this year’s BT Sport Industry Awards. … Continued
The partnership will see Two Circles help AZ increase understanding around its fanbase, both in the Noord-Holland and beyond, and use insight around fan data to enable AZ to be more personalised, intimate and engaging in all forms of digital communications to drive growth – most notably in ticket sales for matches played at AZ’s … Continued
