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Collectively, sports rights-holders’ sponsorship assets are worth £49bn globally. However, due to unsold inventory, unreported engagement and outdated asset-packaging, this means rights-holders will miss out on £14bn in unrealised revenue in 2019. “Most rights-holders continue to package and sell sponsorship just as they did 20 years ago – offering brand exposure through linear broadcast coverage as the main … Continued
The ECB was victorious in the Fan/Community Engagement category for Player Comms – the data-driven content marketing platform created and activated with Two Circles to increase engagement and playing frequency in grassroots cricket. The judges said they were “impressed by the relevant use of technology and CRM to create a well-packaged tool ideally suited for … Continued
The BTSIAs are the most prestigious commercial sports awards in Europe, and across 19 categories in 2019, ATP Media, Cricket World Cup 2019, ECB, England Hockey, England Netball, European Tour, Eurosport, The FA, Formula One, Goodwood, Harlequins, The Jockey Club, Liverpool, MCC, Limelight Sports, LTA, The Open, Premier League, Premiership Rugby, Table Tennis England and Wimbledon were … Continued
Across Europe and North America, we have a full-time team of just under 200 people working with an international client base and using data to solve their commercial challenges. Our Analysts help make sense of the data our clients hold, turning this richness into compelling stories and actionable strategy. One week they’ll be analysing the data behind a client customer base, the next … Continued
Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders. Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the … Continued
The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season. Working with its central Team Services function, Two … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
Edgbaston, home of Warwickshire CCC and the Birmingham Bears, was hosting Finals Day for the 10th time this year. The venue has been a Two Circles client since 2013, during which time it has built a deep understanding of its fanbase to drive growth across all commercial revenue streams. Two Circles’ data management and visualisation … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across eventday and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth in … Continued
