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Fanbase combines behavioural data sets from official athletics sites with other sources of fan data – including ticketing, digital media, social media and third-party appends. It helps universities better understand their fans’ behaviours – including how they use social media, where they shop and how they consume content – through a comprehensive set of analytics … Continued
Originally, 49,803 major sports events1 were scheduled for 2020, however global social-distancing measures introduced as a result of the Covid-19 pandemic have led to a large proportion of sports events being postponed or cancelled. In March, only 1,870 of the originally-scheduled 5,584 events (33%) took place. As of April 20, Two Circles models – which … Continued
The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports clubs, teams, brands and agencies that ensure the industry continues to innovate and excel. Across 18 categories, the ATP, ATP Media, ECB, England Hockey, England Netball, European Tour, The FA, Formula One, ICC, The Jockey Club, LTA, Manchester United, MLB, … Continued
In 2018, HRI and Two Circles embarked on a pilot project to help HRI gain a better understanding of who customers of Irish racing are and what drives their relationship with the sport. The new partnership will build on this to understand and analyse fan experiences at HRI racecourses, rolling-out initiatives that improve the raceday … Continued
Terms of the agreement were not disclosed and subject to the regulatory approvals of the European Commission. Bruin’s investment will benefit Two Circles as the company broadens its offering to clients, continues to invest in its machine-learning-driven tech stack and looks to scale in new markets. WPP will continue to hold a minority stake in … Continued
The total attendance for professional UK sporting events2 will hit 75.1m in 2019, the highest on record and up on 74.6m in 2018. This means the UK tops the global country ranking of attendance-per-capita (1.15 in 2019), followed in second by Australia (0.96), the United States (0.92) and Ireland (0.78). Two Circles analysis also found … Continued
Using its proprietary media-modelling techniques, developed helping over 100 of the world’s leading rights-holders drive commercial growth through their digital assets, Two Circles projects the global sports media rights market will be worth $60.9bn in 2024 – up from $48.2bn in 2019, a five-year growth rate of 29%. During this period, the value of live … Continued
Since 2017, OverTier has held the rights to operate NFL Game Pass in Europe (61 countries and territories), and over this period has introduced a suite of user-led product innovations to deliver a more personalised viewing experience – to more fans and across more platforms than ever. All marketing for OverTier is led by Two … Continued
Using its proprietary attendance-modelling, Two Circles found that MLB attendances are projected to decrease 1.3% on last year’s total league attendance of 69.7m1. However, average ticket price increases of 2.1% (from $32.29 in 2018 to $32.99 in 2019)2 mean that ticketing revenues will be up by a projected $19m league-wide in 2019 compared to 2018. … Continued
