Category: News

Since December 2012, Sports Ink has used innovative pricing and revenue planning to generate over 30 million ticket and hospitality sales worth in excess of $2 billion for major events including the 2016 Olympic Games, 2017 IAAF World Championships, and 2015 and 2019 Rugby World Cups. Under the terms of the acquisition, Sports Ink founder … Continued

The vast majority of 2020 attendances (15.5m) came between January 1 and March 15, before government restrictions were first introduced. This period saw the Premier League attract attendances of 3.9m across 89 fixtures and 252,000 fans attend the four-day Cheltenham Festival. With up to 4,000 fans currently able to attend events in ‘low-risk’ areas, December … Continued

TRM was founded by former Manchester United commercial executives Harry Horsley and Leo Thompson as a pioneering, premium white-label sales resource and over the last six years has been responsible for landmark sports sponsorship deals including Yokohama’s record five-year partnership with Chelsea FC, and Visa and Pepsi’s ground-breaking UEFA women’s football partnerships. Since Covid-19 hit … Continued

Working in partnership with France 2023, Two Circles will help France 2023 achieve its ambitions of selling a record-breaking 2.6m tickets and generating up to €373m in ticketing revenue by designing and delivering a three-year, end-to-end marketing campaign for the tournament’s biggest international market. Two Circles uses data to grow direct relationships between sports and … Continued

Ascot Racecourse, ATP, ICC, F1, R&A, Southampton FC, Wimbledon and UEFA – whose industry-leading impact was reviewed by over 50 international judges – were all recognised for their work over the last 12 months, and innovations developed in response to Covid-19 lockdowns and restrictions. This included, in the Content Creation category, The Open for the … Continued

YB, reigning Swiss league and cup champions, ran a renewal-only campaign – giving existing season ticket holders the opportunity to renew through the summer. This approach was taken to guarantee all season ticket holders access to games whilst ensuring that fan safety and the fan experience remain at the forefront throughout the season. In addition, … Continued

The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports clubs, teams, brands and agencies that ensure the industry continues to innovate and excel. Gareth Balch, Co-Founder and Chief Executive of Two Circles, said of the recognition: “Sport Industry Agency of the Year is a highly sought-after honour and being … Continued

Special Olympics GB is a non-profit organisation and the largest provider of year-round, sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities. Founded in 1978, the organisation currently has more than 120 accredited clubs in England, Scotland and Wales providing approximately 27,000 regular hour-long sporting sessions per … Continued

The 2020 projections2 include a 45% year-on-year decrease in spend ($5.7bn) from Financial Services companies, who are projected to contribute $6.9bn by year-end. The Financial Services sector, one of the hardest hit by the Covid-19 pandemic, was the biggest investor in sports sponsorship in 2019 with $12.6bn (27.3%) of total spend. The Covid-19 pandemic has … Continued