Category: News

Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. Two Circles will also deliver data-driven insight around fan behaviours and attitudes to help clubs direct their own commercial and fan engagement strategies, … Continued

Davis joins from Harris Blitzer Sports & Entertainment (HBSE), where he was Chief Commercial Officer, leading a property portfolio which boasts the NBA’s Philadelphia 76ers, the NHL’s New Jersey Devils, the Prudential Center, the Premier League’s Crystal Palace and esports conglomerate Dignitas. Over his tenure, the HBSE portfolio produced triple-digit percentage revenue growth. He will … Continued

Across 14 categories, teams, leagues, brands, media and agencies were recognised for using innovation and creativity during the greatest period of challenge and uncertainty in our industry’s history. Two Circles clients recognised for their industry-leading work with fans, partners and across their communities included AC Milan, Ascot, ATP Tour, British Cycling, Chelsea FC, ECB, The … Continued

Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities. The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the … Continued

Through an analysis of anonymised sports fan behaviour data and a comprehensive national-representative survey1, The Future of Sports Fandom is an annual study of how each generation’s relationship with sports is developing. The full analysis was released today at an event attended virtually by sports decision-makers across the United States. You can watch the full event, … Continued

The projections were released today by the Women’s Sport Trust as part of Closing the Visibility Gap, the most comprehensive study into the commercial drivers of women’s sport in the UK. Two Circles was commissioned by the Women’s Sports Trust to undertake the research and analysis. Closing the Visibility Gap found that existing interest in women’s sport … Continued

Sandhu (pictured) has a 20-year career in finance that includes roles at Goldman Sachs, executing M&A and financing transactions for FTSE 100 companies, and Barclays, where as a Director he led private equity investments for the bank’s investment arm, holding board positions at several portfolio companies. He will be responsible for driving Two Circles’ overall … Continued

Since December 2012, Sports Ink has used innovative pricing and revenue planning to generate over 30 million ticket and hospitality sales worth in excess of $2 billion for major events including the 2016 Olympic Games, 2017 IAAF World Championships, and 2015 and 2019 Rugby World Cups. Under the terms of the acquisition, Sports Ink founder … Continued

The vast majority of 2020 attendances (15.5m) came between January 1 and March 15, before government restrictions were first introduced. This period saw the Premier League attract attendances of 3.9m across 89 fixtures and 252,000 fans attend the four-day Cheltenham Festival. With up to 4,000 fans currently able to attend events in ‘low-risk’ areas, December … Continued