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Terms of the agreement were not disclosed and subject to the regulatory approvals of the European Commission. Bruin’s investment will benefit Two Circles as the company broadens its offering to clients, continues to invest in its machine-learning-driven tech stack and looks to scale in new markets. WPP will continue to hold a minority stake in … Continued
The total attendance for professional UK sporting events2 will hit 75.1m in 2019, the highest on record and up on 74.6m in 2018. This means the UK tops the global country ranking of attendance-per-capita (1.15 in 2019), followed in second by Australia (0.96), the United States (0.92) and Ireland (0.78). Two Circles analysis also found … Continued
Using its proprietary media-modelling techniques, developed helping over 100 of the world’s leading rights-holders drive commercial growth through their digital assets, Two Circles projects the global sports media rights market will be worth $60.9bn in 2024 – up from $48.2bn in 2019, a five-year growth rate of 29%. During this period, the value of live … Continued
Since 2017, OverTier has held the rights to operate NFL Game Pass in Europe (61 countries and territories), and over this period has introduced a suite of user-led product innovations to deliver a more personalised viewing experience – to more fans and across more platforms than ever. All marketing for OverTier is led by Two … Continued
Using its proprietary attendance-modelling, Two Circles found that MLB attendances are projected to decrease 1.3% on last year’s total league attendance of 69.7m1. However, average ticket price increases of 2.1% (from $32.29 in 2018 to $32.99 in 2019)2 mean that ticketing revenues will be up by a projected $19m league-wide in 2019 compared to 2018. … Continued
The number of hours spent by the average person1 playing2, watching3 and following4 sport globally will reach one hour 46 minutes per week in 2019. This is compared to one hour 26 minutes a week 10 years ago, representing an average growth rate of 1.8% year-on-year, or 22% across the decade. In the same period, global leisure time5 increased at … Continued
The season-ending Nitto ATP Finals are the ATP Tour’s crown jewel event, and feature the world’s best eight qualified singles players and doubles teams. The eight-day tournament, which will move to Turin from 2021, is one of the most attended sports events in the UK, and has boasted an average attendance of more than 250,000 … Continued
Collectively, sports rights-holders’ sponsorship assets are worth £49bn globally. However, due to unsold inventory, unreported engagement and outdated asset-packaging, this means rights-holders will miss out on £14bn in unrealised revenue in 2019. “Most rights-holders continue to package and sell sponsorship just as they did 20 years ago – offering brand exposure through linear broadcast coverage as the main … Continued
The ECB was victorious in the Fan/Community Engagement category for Player Comms – the data-driven content marketing platform created and activated with Two Circles to increase engagement and playing frequency in grassroots cricket. The judges said they were “impressed by the relevant use of technology and CRM to create a well-packaged tool ideally suited for … Continued
