Category: News

The ECB, supported by Two Circles’ new and proprietary approach to valuing and packaging digital sponsorship rights, triumphed in the inaugural Rights Holder category. In addition, it was recognised with ‘highly commended’ in the Innovation in Sponsorship category, while our work with football club Southampton was acknowledged with a place on the shortlist for that … Continued

The award-winning, data-driven marketing agency has recently moved into its own space in the stunning Stade de Suisse, home to football club BSC Young Boys. Kristian Gotsch, Director, EMEA, has been leading Two Circles work in the market for the last two years and leads the office situated in Switzerland’s capital, Bern. In addition to … Continued

Goodwood and Two Circles first started working together in 2014, when the agency was engaged to help the iconic venue gain a greater understanding of its customers across all key events and the four-star Goodwood Hotel. The partnership renewal comes just before this weekend’s sell-out Goodwood Revival, and a hugely successful 12 months of hitting … Continued

Marylebone Cricket Club (MCC), the owner of Lord’s, has been working with Two Circles since 2011 to develop a deep understanding of its customers and make audience insight central to its marketing and partnership strategy. During this time, Two Circles has built a bespoke data warehouse and developed new marketing tools for MCC to reinforce … Continued

The new deal, announced ahead of the start of the 2016 English cricket season, will see Two Circles take on an expanded role, using customer insight to drive growth across more areas of Surrey’s business as the Oval prepares for the 2017 ICC Champions Trophy, and ICC Cricket World Cup and Ashes in 2019. In … Continued

The extension of the relationship , which began in January 2015, has enabled ATP Media to conduct a rigorous analysis and understanding of what influences tennis fans’ behaviour across the world. This has helped drive increases in customer growth and improve retention in 2015 as well as assisting with the development planning process ahead of … Continued

The new deal will see the data-driven sports marketing agency help the club enhance fan engagement and increase commercial performance across all matchday revenue streams, notably season tickets, hospitality and online retail. The announcement follows a strong season both on and off the pitch for Saints, resulting in the highest season ticket sales at St … Continued

Wasps recently made their ambitions clear through the move to Coventry and the Ricoh Arena, where they are able to build a sustainable business and grow their fanbase. Two Circles will have a significantly expanded remit to provide insight across all of the club’s interests including matchday, hospitality, conference and event facilities at the Ricoh … Continued

Valencia CF, in partnership with Two Circles, is delighted to announce the success of their season-ticket campaign for the 2014-15 season. The club has grown the number of season ticket holders by over 3,500 compared to 2013-14, exceeding ambitious sales targets in the process. Valencia CF has been working with Two Circles since January 2014, … Continued