Category: News

Working in partnership with France 2023, Two Circles will help France 2023 achieve its ambitions of selling a record-breaking 2.6m tickets and generating up to €373m in ticketing revenue by designing and delivering a three-year, end-to-end marketing campaign for the tournament’s biggest international market. Two Circles uses data to grow direct relationships between sports and … Continued

Ascot Racecourse, ATP, ICC, F1, R&A, Southampton FC, Wimbledon and UEFA – whose industry-leading impact was reviewed by over 50 international judges – were all recognised for their work over the last 12 months, and innovations developed in response to Covid-19 lockdowns and restrictions. This included, in the Content Creation category, The Open for the … Continued

YB, reigning Swiss league and cup champions, ran a renewal-only campaign – giving existing season ticket holders the opportunity to renew through the summer. This approach was taken to guarantee all season ticket holders access to games whilst ensuring that fan safety and the fan experience remain at the forefront throughout the season. In addition, … Continued

The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports clubs, teams, brands and agencies that ensure the industry continues to innovate and excel. Gareth Balch, Co-Founder and Chief Executive of Two Circles, said of the recognition: “Sport Industry Agency of the Year is a highly sought-after honour and being … Continued

Special Olympics GB is a non-profit organisation and the largest provider of year-round, sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities. Founded in 1978, the organisation currently has more than 120 accredited clubs in England, Scotland and Wales providing approximately 27,000 regular hour-long sporting sessions per … Continued

The 2020 projections2 include a 45% year-on-year decrease in spend ($5.7bn) from Financial Services companies, who are projected to contribute $6.9bn by year-end. The Financial Services sector, one of the hardest hit by the Covid-19 pandemic, was the biggest investor in sports sponsorship in 2019 with $12.6bn (27.3%) of total spend. The Covid-19 pandemic has … Continued

Fanbase combines behavioural data sets from official athletics sites with other sources of fan data – including ticketing, digital media, social media and third-party appends. It helps universities better understand their fans’ behaviours – including how they use social media, where they shop and how they consume content – through a comprehensive set of analytics … Continued

Originally, 49,803 major sports events1 were scheduled for 2020, however global social-distancing measures introduced as a result of the Covid-19 pandemic have led to a large proportion of sports events being postponed or cancelled. In March, only 1,870 of the originally-scheduled 5,584 events (33%) took place. As of April 20, Two Circles models – which … Continued

The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports clubs, teams, brands and agencies that ensure the industry continues to innovate and excel. Across 18 categories, the ATP, ATP Media, ECB, England Hockey, England Netball, European Tour, The FA, Formula One, ICC, The Jockey Club, LTA, Manchester United, MLB, … Continued