Category: News

Two Circles packaged, brokered and activated the new partnership. The agency has been working with MCC since 2011 to develop a deep understanding of its customers and make audience insight central to its marketing and partnership strategy. Addison Lee is London’s premier car and courier service, with over 80% of the FTSE 100 as customers. … Continued

Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Two Circles, supported by WPP agencies MEC … Continued

The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement … Continued

The focus of the programme is to help the AELTC build a solid data management foundation to derive greater understanding of AELTC’s audiences and ultimately enhance guest experiences at every brand touchpoint, working alongside IBM, Official Technology Supplier to The Championships. Two Circles will also support the activation of Wimbledon’s external brand positioning “In Pursuit … Continued

Two Circles has appointed Matt Cutler (pictured) to the new position of Head of Communications. Cutler will have responsibility for building on the strength of Two Circles reputation in the UK as it continues to expand operations across North America and Europe. A respected and well-known figure in the sports industry, Cutler first made his … Continued

The award was presented on stage in front of a sell-out crowd of 1,700 industry colleagues from agencies, brands, governing bodies and rights-holders. It’s been quite a year for our agency. During the past 12 months, we’ve grown revenues by over 40% and become a 100-strong business across our offices in London, Chicago, New York … Continued

This partnership will help the club enhance fan engagement and increase commercial performance, including leveraging the club’s digital assets. As one of the most forward thinking clubs, Bournemouth will be working with Two Circles to develop and expand these commercial opportunities. In addition to helping the club as they relaunch their digital platform, Two Circles … Continued

The ECB, supported by Two Circles’ new and proprietary approach to valuing and packaging digital sponsorship rights, triumphed in the inaugural Rights Holder category. In addition, it was recognised with ‘highly commended’ in the Innovation in Sponsorship category, while our work with football club Southampton was acknowledged with a place on the shortlist for that … Continued

The award-winning, data-driven marketing agency has recently moved into its own space in the stunning Stade de Suisse, home to football club BSC Young Boys. Kristian Gotsch, Director, EMEA, has been leading Two Circles work in the market for the last two years and leads the office situated in Switzerland’s capital, Bern. In addition to … Continued

Goodwood and Two Circles first started working together in 2014, when the agency was engaged to help the iconic venue gain a greater understanding of its customers across all key events and the four-star Goodwood Hotel. The partnership renewal comes just before this weekend’s sell-out Goodwood Revival, and a hugely successful 12 months of hitting … Continued

The extension of the relationship , which began in January 2015, has enabled ATP Media to conduct a rigorous analysis and understanding of what influences tennis fans’ behaviour across the world. This has helped drive increases in customer growth and improve retention in 2015 as well as assisting with the development planning process ahead of … Continued

The new deal will see the data-driven sports marketing agency help the club enhance fan engagement and increase commercial performance across all matchday revenue streams, notably season tickets, hospitality and online retail. The announcement follows a strong season both on and off the pitch for Saints, resulting in the highest season ticket sales at St … Continued

Wasps recently made their ambitions clear through the move to Coventry and the Ricoh Arena, where they are able to build a sustainable business and grow their fanbase. Two Circles will have a significantly expanded remit to provide insight across all of the club’s interests including matchday, hospitality, conference and event facilities at the Ricoh … Continued

Valencia CF, in partnership with Two Circles, is delighted to announce the success of their season-ticket campaign for the 2014-15 season. The club has grown the number of season ticket holders by over 3,500 compared to 2013-14, exceeding ambitious sales targets in the process. Valencia CF has been working with Two Circles since January 2014, … Continued