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Across Europe and North America, we have a full-time team of just under 200 people working with an international client base and using data to solve their commercial challenges. Our Analysts help make sense of the data our clients hold, turning this richness into compelling stories and actionable strategy. One week they’ll be analysing the data behind a client customer base, the next … Continued
Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders. Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the … Continued
The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season. Working with its central Team Services function, Two … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualisation technology to help execute the club’s … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across eventday and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth in … Continued
FCC, who will join Major League Soccer in 2019, move into the 26,500-seater venue for the 2021 season. From August 30, all fans who have previously purchased tickets through FCC will receive an email with a link to an online survey from FCC and Two Circles. The first survey will be a unique opportunity for … Continued
[image_gallery id=”2240″] Try-Outs this year involve a mix of presentations covering our recent work, ‘speed dating’ with a cross-section of the Two Circles team, structured-thinking exercises and one-to-one interviews – with a game of basketball thrown in for good measure. Successful candidates will join the Two Circles team – who include the 21 Two Circlers … Continued
The tournament broke every women’s cricket record for ticket sales, attendances and media coverage. Critically, however, it also brought new audiences into the sport: 65% of match-goers were new to cricket, and 45% female. Working with Two Circles, the 2017 Women’s World Cup Organising Committee achieved these successes through an in-depth understanding of the tournament’s … Continued
Since 2001 the Best Companies list has recognised exceptional levels of engagement within organisations across eight key factors of workplace satisfaction including ‘Team’, ‘Wellbeing’ and ‘Leadership’, benchmarking them against all business sectors using extensive data-gathering and analysis processes. Entering for the first time, Two Circles placed 54th on the list and top 10 in the … Continued
Everyone at Two Circles would like to send huge congratulations to our clients the AELTC, Arena Racing Company, ATP Media, British Triathlon, ECB, Edgbaston, Great British Racing, European Tour, Formula One, Lancashire CCC, Limelight Sports, NFL, Premier League, R&A, RFU, Southampton and UEFA for their shortlisting at this year’s BT Sport Industry Awards. … Continued
The partnership will see Two Circles help AZ increase understanding around its fanbase, both in the Noord-Holland and beyond, and use insight around fan data to enable AZ to be more personalised, intimate and engaging in all forms of digital communications to drive growth – most notably in ticket sales for matches played at AZ’s … Continued
Two Circles will help the organising committee build on the successes of the two major ICC events held in England and Wales this summer – the ICC Champions Trophy 2017 and the ICC Women’s World Cup 2017 – and use insight around the global cricketing fanbase to drive ICC Cricket World Cup 2019 ticket sales, … Continued
The shortlist was revealed by Digital Innovators Power List founders Bird & Bird LLP, the international law firm, and London-based news brand City A.M, supported by a judging panel from tech PR agency Hotwire PR, UK technology trade association techUK, the UK’s premier business organisation CBI, and online investment platform Crowdcube. Judges said the shortlisted … Continued
The partnership was announced last week at a Two Circles UK Team Day by Two Circles CEO Gareth Balch and School of Hard Knocks COO Jack Lewars at the home of Formula One team Williams. Founded in 2012, School of Hard Knocks uses sport to help individuals realise their potential and take positive steps forward … Continued
Two Circles is working with Williams, who celebrated 40 years at the pinnacle of motorsport this year, to reach an estimated global fanbase of 57m, and to invite the 21m who identify themselves as Williams fans closer to the brand through a new digital, content and CRM ecosystem. The partnership has already seen Williams grow … Continued
We are delighted to have worked with The R&A to help the 2017 Open Championship become the fastest-selling in history. The 146th Open, held at Royal Birkdale, saw crowds of 235,000 fans through the gates, making it the third best attended in the history of the Championship – and the largest ever Championship held in … Continued
Two Circles packaged, brokered and activated the new partnership. The agency has been working with MCC since 2011 to develop a deep understanding of its customers and make audience insight central to its marketing and partnership strategy. Addison Lee is London’s premier car and courier service, with over 80% of the FTSE 100 as customers. … Continued
Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Two Circles, supported by WPP agencies MEC … Continued
The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement … Continued
