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In 2018, HRI and Two Circles embarked on a pilot project to help HRI gain a better understanding of who customers of Irish racing are and what drives their relationship with the sport. The new partnership will build on this to understand and analyse fan experiences at HRI racecourses, rolling-out initiatives that improve the raceday … Continued
Terms of the agreement were not disclosed and subject to the regulatory approvals of the European Commission. Bruin’s investment will benefit Two Circles as the company broadens its offering to clients, continues to invest in its machine-learning-driven tech stack and looks to scale in new markets. WPP will continue to hold a minority stake in … Continued
The total attendance for professional UK sporting events2 will hit 75.1m in 2019, the highest on record and up on 74.6m in 2018. This means the UK tops the global country ranking of attendance-per-capita (1.15 in 2019), followed in second by Australia (0.96), the United States (0.92) and Ireland (0.78). Two Circles analysis also found … Continued
Using its proprietary media-modelling techniques, developed helping over 100 of the world’s leading rights-holders drive commercial growth through their digital assets, Two Circles projects the global sports media rights market will be worth $60.9bn in 2024 – up from $48.2bn in 2019, a five-year growth rate of 29%. During this period, the value of live … Continued
Since 2017, OverTier has held the rights to operate NFL Game Pass in Europe (61 countries and territories), and over this period has introduced a suite of user-led product innovations to deliver a more personalised viewing experience – to more fans and across more platforms than ever. All marketing for OverTier is led by Two … Continued
Using its proprietary attendance-modelling, Two Circles found that MLB attendances are projected to decrease 1.3% on last year’s total league attendance of 69.7m1. However, average ticket price increases of 2.1% (from $32.29 in 2018 to $32.99 in 2019)2 mean that ticketing revenues will be up by a projected $19m league-wide in 2019 compared to 2018. … Continued
The number of hours spent by the average person1 playing2, watching3 and following4 sport globally will reach one hour 46 minutes per week in 2019. This is compared to one hour 26 minutes a week 10 years ago, representing an average growth rate of 1.8% year-on-year, or 22% across the decade. In the same period, global leisure time5 increased at … Continued
The season-ending Nitto ATP Finals are the ATP Tour’s crown jewel event, and feature the world’s best eight qualified singles players and doubles teams. The eight-day tournament, which will move to Turin from 2021, is one of the most attended sports events in the UK, and has boasted an average attendance of more than 250,000 … Continued
Collectively, sports rights-holders’ sponsorship assets are worth £49bn (€57bn) globally. However, due to unsold inventory, unreported engagement and outdated asset-packaging, this means rights-holders will miss out on £14bn (€16bn) in unrealised revenue in 2019. “Most rights-holders continue to package and sell sponsorship just as they did 20 years ago – offering brand exposure through linear broadcast coverage as the … Continued
The ECB was victorious in the Fan/Community Engagement category for Player Comms – the data-driven content marketing platform created and activated with Two Circles to increase engagement and playing frequency in grassroots cricket. The judges said they were “impressed by the relevant use of technology and CRM to create a well-packaged tool ideally suited for … Continued
The BTSIAs are the most prestigious commercial sports awards in Europe, and across 19 categories in 2019, ATP Media, Cricket World Cup 2019, ECB, England Hockey, England Netball, European Tour, Eurosport, The FA, Formula One, Goodwood, Harlequins, The Jockey Club, Liverpool, MCC, Limelight Sports, LTA, The Open, Premier League, Premiership Rugby, Table Tennis England and Wimbledon were … Continued
Across Europe and North America, we have a full-time team of just under 200 people working with an international client base and using data to solve their commercial challenges. Our Analysts help make sense of the data our clients hold, turning this richness into compelling stories and actionable strategy. One week they’ll be analysing the data behind a client customer base, the next … Continued
Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders. Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the … Continued
The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season. Working with its central Team Services function, Two … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualisation technology to help execute the club’s … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across eventday and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth in … Continued
FCC, who will join Major League Soccer in 2019, move into the 26,500-seater venue for the 2021 season. From August 30, all fans who have previously purchased tickets through FCC will receive an email with a link to an online survey from FCC and Two Circles. The first survey will be a unique opportunity for … Continued
[image_gallery id=”2240″] Try-Outs this year involve a mix of presentations covering our recent work, ‘speed dating’ with a cross-section of the Two Circles team, structured-thinking exercises and one-to-one interviews – with a game of basketball thrown in for good measure. Successful candidates will join the Two Circles team – who include the 21 Two Circlers … Continued
The tournament broke every women’s cricket record for ticket sales, attendances and media coverage. Critically, however, it also brought new audiences into the sport: 65% of match-goers were new to cricket, and 45% female. Working with Two Circles, the 2017 Women’s World Cup Organising Committee achieved these successes through an in-depth understanding of the tournament’s … Continued
