Category: News

Diversity in Sports is a six-month mentoring programme, run by Two Circles, that aims to accelerate the growth of under-represented talent across the industry. As part of the programme, each participant will be partnered with two mentors from Two Circles, providing individually tailored support, training and advice to help expand their knowledge of the sports … Continued

The deal will see Two Circles use its unique data-driven approach to sign a brand partner to appear on the Phillies jersey beginning with the 2023 season. Since 2015, Two Circles has delivered over $1.2bn in incremental sponsorship revenue for clients including the All Blacks, UEFA and AC Milan. The Phillies are one of the … Continued

The Sport Industry Awards recognise the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society. The ECB-Two Circles joint entry showcased how data and fan insights were used to create and execute a … Continued

Aligning with FIBA’s vision to make basketball the world’s most popular sports community and the strategic objective to enlarge the FIBA family, the partnership will see FIBA and Two Circles develop, market and commercialise a completely new direct-to-consumer offering under the Courtside 1891 brand.The venture will enable FIBA to develop direct, long-term fan relationships worldwide … Continued

The six-month programme creates opportunities and provides resources for individuals who have faced barriers preventing them from fulfilling their potential, enabling them to develop well-rounded skills and pave their way in the sports industry. It is open to anyone who has faced career barriers, be that age, beliefs, sexuality, race, disability or gender – to … Continued

As part of the feasibility study, Two Circles will undertake a consultation process to gain insights into the rugby, brand, commercial and operational opportunities and challenges for a Women’s Lions Tour, and provide recommendations on the overall viability of a tour. Upon completion of the study, Two Circles will present its findings to the Women’s … Continued

The Awards recognise the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society. Two Circles clients shortlisted for their industry-leading work include Brentford FC, Chelsea FC, ECB, European Tour Group, The FA, Great … Continued

LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across five international offices to 450. LiveWire maximizes the impact of sports content through consultancy, multi-format content production and channel management. Industry-leading work to date … Continued

In 2021, total UK sports attendance1 hit 35.2m, with attendances between September and November reaching 20.2m; this is 2.0m more than the equivalent period in 2019 (the highest year on record for UK sports attendances). This September-November 2021 period included a cumulative attendance of 4.0m for 101 Premier League games, while there were milestones in lower league football … Continued

The two-year partnership will see Two Circles manage advertising sales across NFL.com, NFL App and NFL Fantasy in all markets outside the United States, China, UK, Ireland, and the DACH region (Germany, Austria, Switzerland). By combining its digital ad sales expertise, data-driven insight into the commercial models of leading sports media businesses and experience selling … Continued

Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. Two Circles will also deliver data-driven insight around fan behaviours and attitudes to help clubs direct their own commercial and fan engagement strategies, … Continued

Davis joins from Harris Blitzer Sports & Entertainment (HBSE), where he was Chief Commercial Officer, leading a property portfolio which boasts the NBA’s Philadelphia 76ers, the NHL’s New Jersey Devils, the Prudential Center, the Premier League’s Crystal Palace and esports conglomerate Dignitas. Over his tenure, the HBSE portfolio produced triple-digit percentage revenue growth. He will … Continued

Across 14 categories, teams, leagues, brands, media and agencies were recognised for using innovation and creativity during the greatest period of challenge and uncertainty in our industry’s history. Two Circles clients recognised for their industry-leading work with fans, partners and across their communities included AC Milan, Ascot, ATP Tour, British Cycling, Chelsea FC, ECB, The … Continued

Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities. The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the … Continued

Through an analysis of anonymised sports fan behaviour data and a comprehensive national-representative survey1, The Future of Sports Fandom is an annual study of how each generation’s relationship with sports is developing. The full analysis was released today at an event attended virtually by sports decision-makers across the United States. You can watch the full event, … Continued

The projections were released today by the Women’s Sport Trust as part of Closing the Visibility Gap, the most comprehensive study into the commercial drivers of women’s sport in the UK. Two Circles was commissioned by the Women’s Sports Trust to undertake the research and analysis. Closing the Visibility Gap found that existing interest in women’s sport … Continued

Sandhu (pictured) has a 20-year career in finance that includes roles at Goldman Sachs, executing M&A and financing transactions for FTSE 100 companies, and Barclays, where as a Director he led private equity investments for the bank’s investment arm, holding board positions at several portfolio companies. He will be responsible for driving Two Circles’ overall … Continued

Since December 2012, Sports Ink has used innovative pricing and revenue planning to generate over 30 million ticket and hospitality sales worth in excess of $2 billion for major events including the 2016 Olympic Games, 2017 IAAF World Championships, and 2015 and 2019 Rugby World Cups. Under the terms of the acquisition, Sports Ink founder … Continued

The vast majority of 2020 attendances (15.5m) came between January 1 and March 15, before government restrictions were first introduced. This period saw the Premier League attract attendances of 3.9m across 89 fixtures and 252,000 fans attend the four-day Cheltenham Festival. With up to 4,000 fans currently able to attend events in ‘low-risk’ areas, December … Continued

TRM was founded by former Manchester United commercial executives Harry Horsley and Leo Thompson as a pioneering, premium white-label sales resource and over the last six years has been responsible for landmark sports sponsorship deals including Yokohama’s record five-year partnership with Chelsea FC, and Visa and Pepsi’s ground-breaking UEFA women’s football partnerships. Since Covid-19 hit … Continued