Category: News

Through an analysis of anonymised sports fan behaviour data and a comprehensive national-representative survey1, The Future of Sports Fandom is an annual study of how each generation’s relationship with sports is developing. The full analysis was released today at an event attended virtually by sports decision-makers across the United States. You can watch the full event, … Continued

The projections were released today by the Women’s Sport Trust as part of Closing the Visibility Gap, the most comprehensive study into the commercial drivers of women’s sport in the UK. Two Circles was commissioned by the Women’s Sports Trust to undertake the research and analysis. Closing the Visibility Gap found that existing interest in women’s sport … Continued

Sandhu (pictured) has a 20-year career in finance that includes roles at Goldman Sachs, executing M&A and financing transactions for FTSE 100 companies, and Barclays, where as a Director he led private equity investments for the bank’s investment arm, holding board positions at several portfolio companies. He will be responsible for driving Two Circles’ overall … Continued

Since December 2012, Sports Ink has used innovative pricing and revenue planning to generate over 30 million ticket and hospitality sales worth in excess of $2 billion for major events including the 2016 Olympic Games, 2017 IAAF World Championships, and 2015 and 2019 Rugby World Cups. Under the terms of the acquisition, Sports Ink founder … Continued

The vast majority of 2020 attendances (15.5m) came between January 1 and March 15, before government restrictions were first introduced. This period saw the Premier League attract attendances of 3.9m across 89 fixtures and 252,000 fans attend the four-day Cheltenham Festival. With up to 4,000 fans currently able to attend events in ‘low-risk’ areas, December … Continued

TRM was founded by former Manchester United commercial executives Harry Horsley and Leo Thompson as a pioneering, premium white-label sales resource and over the last six years has been responsible for landmark sports sponsorship deals including Yokohama’s record five-year partnership with Chelsea FC, and Visa and Pepsi’s ground-breaking UEFA women’s football partnerships. Since Covid-19 hit … Continued

Working in partnership with France 2023, Two Circles will help France 2023 achieve its ambitions of selling a record-breaking 2.6m tickets and generating up to €373m in ticketing revenue by designing and delivering a three-year, end-to-end marketing campaign for the tournament’s biggest international market. Two Circles uses data to grow direct relationships between sports and fans, … Continued

Ascot Racecourse, ATP, ICC, F1, R&A, Southampton FC, Wimbledon and UEFA – whose industry-leading impact was reviewed by over 50 international judges – were all recognized for their work over the last 12 months, and innovations developed in response to Covid-19 lockdowns and restrictions. This included, in the Content Creation category, The Open for the … Continued

YB, reigning Swiss league and cup champions, ran a renewal-only campaign – giving existing season ticket holders the opportunity to renew through the summer. This approach was taken to guarantee all season ticket holders access to games whilst ensuring that fan safety and the fan experience remain at the forefront throughout the season. In addition, … Continued

The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports teams, brands and agencies that ensure the industry continues to innovate and excel. Gareth Balch, Co-Founder and Chief Executive of Two Circles, said of the recognition: “Sport Industry Agency of the Year is a highly sought-after honor and being shortlisted … Continued

Special Olympics GB is a non-profit organisation and the largest provider of year-round, sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities. Founded in 1978, the organisation currently has more than 120 accredited clubs in England, Scotland and Wales providing approximately 27,000 regular hour-long sporting sessions per … Continued

The 2020 projections2 include a 45% year-on-year decrease in spend ($5.7bn) from Financial Services companies, who are projected to contribute $6.9bn by year-end. The Financial Services sector, one of the hardest hit by the Covid-19 pandemic, was the biggest investor in sports sponsorship in 2019 with $12.6bn (27.3%) of total global spend. Just under $5.3bn … Continued

Fanbase combines behavioral data sets from official athletics sites with other sources of fan data – including ticketing, digital media, social media and third-party appends. It helps universities better understand their fans’ behaviors – including how they use social media, where they shop and how they consume content – through a comprehensive set of analytics … Continued

Originally, 49,803 major sports events1 were scheduled for 2020, however global social-distancing measures introduced as a result of the Covid-19 pandemic have led to a large proportion of sports events being postponed or cancelled. In March, only 1,870 of the originally-scheduled 5,584 events (33%) took place. As of April 20, Two Circles models – which … Continued

Originally, 49,803 major sports events1 were scheduled for 2020, however global social-distancing measures introduced as a result of the Covid-19 pandemic have led to a large proportion of sports events being postponed or cancelled. In March, only 1,870 of the originally-scheduled 5,584 events (33%) took place. As of April 20, Two Circles models – which … Continued

The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports clubs, teams, brands and agencies that ensure the industry continues to innovate and excel. Across 18 categories, the ATP, ATP Media, ECB, England Hockey, England Netball, European Tour, The FA, Formula One, ICC, The Jockey Club, LTA, Manchester United, MLB, … Continued

Terms of the agreement were not disclosed and subject to the regulatory approvals of the European Commission. Bruin’s investment will benefit Two Circles as the company broadens its offering to clients, continues to invest in its machine-learning-driven tech stack and looks to scale in new markets. WPP will continue to hold a minority stake in … Continued

The total attendance for professional UK sporting events2 will hit 75.1m in 2019, the highest on record and up on 74.6m in 2018. This means the UK tops the global country ranking of attendance-per-capita (1.15 in 2019), followed in second by Australia (0.96), the United States (0.92) and Ireland (0.78). Two Circles analysis also found … Continued

Growth is being driven by the increasing dominance of sports programming on TV, which saw live sports provide 92 of the top 100 most-watched US broadcasts in 2018, and the ability of properties to better deliver engagement for brands through digital channels. However, despite this growth, Two Circles analysis found that sports properties’ sponsorship assets … Continued