Matchroom Multi Sport appoints Two Circles to drive the next phase of growth for World Nineball Tour’s WNT.TV

Two Circles, the global sports and entertainment technology business, announced an expanded relationship with Matchroom Multi Sport to support the continued growth of WNT.TV, the official streaming platform of the World Nineball Tour (WNT).

As the World Nineball Tour continues to expand globally, Two Circles will help power its next phase through an integrated, fan-first strategy focused on growing its streaming platform and building audiences across new and established territories. The partnership is designed to strengthen the Tour’s direct relationship with fans, creating more personalised experiences that grow audiences, increase engagement and support long-term commercial growth.

As part of the partnership, Two Circles will deliver WNT.TV through its Staylive streaming platform while implementing a data-driven growth strategy designed to increase subscriptions through audience segmentation, customer relationship marketing and automated fan journeys. Alongside the streaming platform, Two Circles will drive ticketing growth across the Tour’s flagship events through targeted marketing and audience insight, helping connect fans to the sport.

Emily Frazer, CEO of Matchroom Multi Sport, “WNT.TV is a hugely important part of the World Nineball Tour’s future, giving us a direct connection with our fans and the opportunity to bring more of the sport to audiences around the world. As the Tour continues to grow, we need to better understand our fans and deliver a more personalised experience, both on and off the table. Two Circles has been an important partner in our growth to date, and this expanded relationship will allow us to take that further. By bringing together data, technology and audience insight, we can accelerate the growth of WNT.TV, strengthen our relationship with fans and unlock new opportunities across the World Nineball Tour.”

Elliott Charles, Lead Consultant, Two Circles, “Powered by Matchroom Multi Sport, we’re bullish on the growth potential of the World Nineball Tour and its ability to engage new and existing audiences worldwide. The combination of its events, digital products and global footprint provides a perfect business flywheel, which combined with its stars has built the perfect foundation on which to accelerate its growth. Extending our relationship in this way with the Matchroom portfolio is a proud moment for us.”

Across established and emerging markets alike, understanding audiences will be key to sustaining that momentum. By connecting streaming, ticketing and digital engagement into a single ecosystem, Two Circles will support the World Nineball Tour to know fans best, enabling smarter commercial decisions, more relevant fan experiences and sustainable revenue growth.

About Matchroom Multi Sport
Matchroom Multi Sport, a division of global sports promoter Matchroom Sport, is a leading force in the promotion and development of sport worldwide. Its portfolio spans cue sports and beyond, delivering world-class events, innovative broadcast production and major sporting experiences to global audiences. The division is home to the World Nineball Tour (WNT), alongside major events including the Mosconi Cup, World Pool Championship, US Open, UK Open, Champion of Champions Snooker and FishOMania. With a rich sporting heritage, Matchroom Multi Sport has also previously been involved in basketball, gymnastics, netball and table tennis, reflecting its long-standing commitment to growing sports and creating unforgettable experiences for fans.

For media enquires contact:
Eliza MacQuillan
Communications Manager
+44 7938912705
eliza.macquillan@twocircles.com