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Gareth Balch spoke to Richard Gillis on the Unofficial Partner podcast about what being a data-driven agency entails, the digital transformation of sport, and how Two Circles is helping clients drive growth by building direct relationships with fans. The podcast was recorded in the midst of the global Covid-19 pandemic globally on March 31st 2020. … Continued
At the end of March, Gareth Balch talked to Sportcal about the impact on the sports industry during and post-coronavirus, the role of digital and data in maximising the value of media and sponsorship rights, and the prevailing trend of private equity investment. Sports properties need to develop rights packages that are befitting of the … Continued
Niels Rudolphus was a guest on De Sportmarketing Podcast at the end of March, where he talked about the impact Covid-19 is having on the Dutch sports industry and its potential long-term implications. In the interview he also discussed how the sponsorship landscape has changed in recent years and how data and digital has been … Continued
The conversation would’ve been very different in 1999, the last time the CWC final was played at Lord’s. The amount of ways we’d have been able to follow the action – both during the game and after – would have been sparse; live on TV, yes, but radio was the only option if you were on … Continued
As a marketing platform to reach on-scale, audiences in real-time, sport is unrivalled. After all, no other form of entertainment produces the moments of major cultural significance that sport does, nor the global, highly and emotionally engaged audiences from such a diverse set of demographics. And in a world where brands are striving for greater … Continued
Sports rights-holders already have multiple channels through which they can deliver authentic physical and digital campaigns for brands, putting them a step ahead of traditional media investment. By properly integrating digital into their sponsorship proposition – and recognising the value sponsorship is delivering using sophisticated, but simple-to-digest, evaluation metrics – rights-holders will drive a growth … Continued
The positive impact a governing body can have on its grassroots game through digital has been highlighted by Jesper Søegaard, Digital Commercial Manager at the DBU (Danish Football Association), in his interview with leading digital sports podcast SportsGeek. The DBU is one of Europe’s most digitally-advanced national governing bodies, using its media channels to deliver … Continued
Changing media habits have forced the major leagues into their own version of the Innovator’s Dilemma: do they protect their media rights income by continuing to do linear TV deals, or do they serve their younger audience through digital innovation? The ‘traditional’ TV audience is eroding as viewers watch digitally and on-demand, and while viewership … Continued
Don’t believe what you read: sports broadcasting is thriving – not dying Sam Yardley: How and on which platforms fans watch live sport has changed significantly over the last five years, testing all established media models. But Levy was bullish that the sports broadcast industry is “strong…and getting stronger” – and particularly given sport is … Continued
