Category: Views

Sports properties should be following these developments closely and identifying how they can adapt their business to capitalise. The Privacy Sandbox intends to establish a new framework for digital advertising, and replace most use cases for third-party cookies which, for decades, have been used to build detailed records of behaviours and interests from our internet … Continued

However, for the first time in nearly a year, there is now a light at the end of the tunnel with vaccinations rolling out at pace across the world. And with every vaccination that takes place, that light gets just that little bit brighter and a lifting of restrictions just that little bit more within reach. … Continued

Koya Sanwo (left – joined August 2020), Sophie Behan (centre – joined January 2020) and Ben Robinson (right – joined August 2020) are all Analysts at Two Circles. What are you working on currently? Koya Sanwo: A few different clients. Southampton FC – where we support a range of business areas including ticketing, hospitality and … Continued

However, with vaccines being rolled out there is light at the end of the tunnel for both sport and society at large. And for the business of selling live sports experiences, our data analysis of fan behaviour shows that Covid will not have a long-term negative impact on the propensity to go – and pay … Continued

In Growing Out of the Uncertainty, we use our unique insight from processing and analysing tens of billions of data points on sports fans to predict Covid-19’s long-term impact on sport, and provide a roadmap for sports properties to minimise the challenges and maximise the opportunities. Sports Media’s Hybrid Future As the world navigates a Covid-19 … Continued

The last two months have been spent exploring how sponsors can be compensated through ‘makegood’ collateral, and how new ‘sponsorable’ broadcast and digital assets can be created as we prepare ourselves for a sustained period of spectator-less sports. Through Covid-19, sports sponsorship’s transition to being a digital business will be accelerated In sports where events have … Continued

The most optimistic projections – such as from McKinsey on April 13 – show that the US economy, the world’s biggest, will return to its pre-crisis growth during Q4 of this year. Other projections show a far less optimistic outlook; Goldman Sachs, on March 31, said they believe the US economy will shrink an annualised 34% in Q2 … Continued