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Video: Communities Rewired

Apt for a venue that celebrates the engineering and technology that have helped us create our modern world – the day’s theme was Rewiring Sports, an exploration of the commercial models emerging as the world reshapes sports, and sports reshape the world. In the last session of the day, Clare Vigers took to the stage to … Continued

Audience, content, monetization & technology – the next era of regional media deals

Lots has been written about the challenges facing Regional Sports Networks (RSNs) – most recently the on-going carriage disputes between networks and pay-tv distributors, with Comcast Xfinity ending its relationship with MSG Network, and DISH Network dropping all AT&T SportsNet & Root Sports RSNs. RSNs’ large rights-fee payments have been a central contributor to the … Continued

My Journey in Sports Marketing

Everyone needs to have purpose and feel a sense of belonging…I needed new goals to chase, and new teammates to help me chase them I never had my heart set on a career in sports marketing. The truth is, towards the end of my five years at university – where I was studying sports science … Continued

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