WHAT IS THE TWO CIRCLES ATHLETE PROGRAMME?
The Two Circles Athlete Programme is a one-week intensive and immersive experience designed to help athletes who want to build a career in the sports industry. It consists of a series of presentations and workshops designed to:
- Showcase the breadth of work that goes on in the sports industry to help identify interests and where opportunities lie
- Help individuals grow their personal brands to enable commercial opportunities, both as an athlete looking for sponsorship opportunities and as a future employee
- Enhance tangible core technical skills
WHY IS THE PROGRAMME BENEFICIAL FOR ME?
As a company and as a team we want the sports industry to be as inclusive as possible, and that includes by helping athletes – who we know to have a unique insight into sport and drive from competing at the highest level. By having more current and former athletes working in the sports industry, we believe the sports industry can deliver more for more people.
Through the Two Circles Athlete Programme we therefore want to:
- Provide you with an opportunity to gain valuable skills and experience to enhance your CV
- Allow you to grow confidence in your ability to transition into an alternative career once your sporting career comes to an end
- Help your well-being by giving you a different additional focus
- Give you a chance to build your network and profile to help you both now and in the future.
HEAR ABOUT IT FROM FELLOW ATHLETES:
WHEN WILL THE 2025 PROGRAMME TAKE PLACE?
The next cohort will join us in the London Office on either the w/c 15th September or w/c 22nd September – we will make a decision later in the year based on athlete availability.
WHO CAN JOIN THE PROGRAMME?
We’re looking for 12 athletes, aged 18 – 40, who have been in their full-time sporting environment for 2 or more years and have an interest in working within the sports industry in future. Ideally we’re looking for athletes in the latter stage of their career, or who have recently retired.
SOUNDS GREAT – HOW DO I APPLY?
Please fill in the application form here.
I HAVE SOME QUESTIONS – WHO DO I SPEAK TO?
For specific questions related to the Athlete Programme please email athleteprogramme@twocircles.com

ATHLETE PROGRAMME ALUMNI
- 2022 – Alex Davis (Rugby 7s), Brendan Creed (Hockey), Eve Jones (Cricket), James Gall (Hockey), Jo Muir (Modern Pentathlon), Marcus O’Riordan (Squash), Vic Williamson (Cycling)
- 2023 – Andy Bull (Hockey), Eleanor Griffin (Skeleton), Patrick Atkin (Skeleton), Rach McCann (Hockey), Amelia Maughan (Swimming), Jack Gower (Alpine Skiing), Millie Tomlinson (Squash), Nathaniel Cassidy (Figure Skating), Oli Soames (Cricket), Tom Lewis (Rugby), Utkarsh Arora (Badminton), Will Addison (Rugby)
- 2024 – Andrew Durutalo (Rugby Union), Dane Vilas (Cricket), Esme Booth (Rowing), Freddie Roddick (Rugby 7s), Giselle Ansley (Hockey), Morgan Baynham-Williams (Rowing), Rhea Dixon (Netball), Sadam Koumi (Athletics), Suzie Liverseidge (Netball), Toby Robinson (Marathon Swimming), Trevor Thomson (Sprint Kayak)
ABOUT TWO CIRCLES
Two Circles grows audiences and revenues for the world’s leading sports and entertainment organizations by knowing fans best. From 13 international offices (Amsterdam, Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Riga, Stockholm and Vancouver), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behaviour and desire than any other organization.
The business uses this data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.