Wanda Diamond League appoints Two Circles to support the next phase of its global growth

Wanda Diamond League has appointed Two Circles, to support the next phase of its global commercial growth.

As the world’s leading annual series of athletics meetings, the Wanda Diamond League brings together the sport’s biggest stars across 15 meetings and a season of world-class competition. The new partnership will support the Diamond League’s ambition to build a stronger, more valuable global platform for athletics and accelerate its long-term growth.

Two Circles will work alongside the Diamond League and its meetings across four key areas, content and storytelling, brand development, digital fan engagement and marketing, and commercial strategy, strengthening how the series understands and engages its audiences and converting growing fan interest into sustainable commercial growth.

Ultimately, the partnership aims to create greater value that can be reinvested into the Diamond League and its member meetings.

Petr Stastny, CEO, Diamond League, “The Diamond League is in a strong position globally, and our focus now is to build on that foundation and prepare for our next stage of growth. We want to strengthen the series for our fans, our member events and our partners, and Two Circles brings the expertise and experience to help us realise that ambition.”

Tom McJennett, Managing Director, EMEA, Two Circles, “The Diamond League has a significant opportunity to build on its position at the heart of global athletics. Our focus is to help maximise that opportunity by growing its audience, building deeper relationships with fans and translating that engagement into greater commercial value.”

Work began in July 2026, with the initial phase focused on establishing the foundations for future growth, ahead of new initiatives being introduced and scaled from the 2027 season.

For media enquiries contact:
Eliza MacQuillan
Communications Manager
+44 7938912705
eliza.macquillan@twocircles.com