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However, for the first time in nearly a year, there is now a light at the end of the tunnel with vaccinations rolling out at pace across the world. And with every vaccination that takes place, that light gets just that little bit brighter and a lifting of restrictions just that little bit more within reach. … Continued
Koya Sanwo (left – joined August 2020), Sophie Behan (centre – joined January 2020) and Ben Robinson (right – joined August 2020) are all Analysts at Two Circles. What are you working on currently? Koya Sanwo: A few different clients. Southampton FC – where we support a range of business areas including ticketing, hospitality and … Continued
However, with vaccines being rolled out there is light at the end of the tunnel for both sport and society at large. And for the business of selling live sports experiences, our data analysis of fan behaviour shows that Covid will not have a long-term negative impact on the propensity to go – and pay … Continued
In Growing Out of the Uncertainty, we use our unique insight from processing and analysing tens of billions of data points on sports fans to predict Covid-19’s long-term impact on sport, and provide a roadmap for sports properties to minimise the challenges and maximise the opportunities. Sports Media’s Hybrid Future As the world navigates a Covid-19 … Continued
The last two months have been spent exploring how sponsors can be compensated through ‘makegood’ collateral, and how new ‘sponsorable’ broadcast and digital assets can be created as we prepare ourselves for a sustained period of spectator-less sports. Through Covid-19, sports sponsorship’s transition to being a digital business will be accelerated In sports where events have … Continued
Kristian Gotsch spoke to Mediano about the impact that Covid-19 is having – and will continue to have – on the sports industry and what the future might look like. Kristian discusses both the opportunities and the challenges that sports organisations will face across the world and takes a look at some examples of successful … Continued
The most optimistic projections – such as from McKinsey on April 13 – show that the US economy, the world’s biggest, will return to its pre-crisis growth during Q4 of this year. Other projections show a far less optimistic outlook; Goldman Sachs, on March 31, said they believe the US economy will shrink an annualised 34% in Q2 … Continued
Gareth Balch spoke to Richard Gillis on the Unofficial Partner podcast about what being a data-driven agency entails, the digital transformation of sport, and how Two Circles is helping clients drive growth by building direct relationships with fans. The podcast was recorded in the midst of the global Covid-19 pandemic globally on March 31st 2020. … Continued
At the end of March, Gareth Balch talked to Sportcal about the impact on the sports industry during and post-coronavirus, the role of digital and data in maximising the value of media and sponsorship rights, and the prevailing trend of private equity investment. Sports properties need to develop rights packages that are befitting of the … Continued
Niels Rudolphus was a guest on De Sportmarketing Podcast at the end of March, where he talked about the impact Covid-19 is having on the Dutch sports industry and its potential long-term implications. In the interview he also discussed how the sponsorship landscape has changed in recent years and how data and digital has been … Continued
The conversation would’ve been very different in 1999, the last time the CWC final was played at Lord’s. The amount of ways we’d have been able to follow the action – both during the game and after – would have been sparse; live on TV, yes, but radio was the only option if you were on … Continued
As a marketing platform to reach on-scale, audiences in real-time, sport is unrivalled. After all, no other form of entertainment produces the moments of major cultural significance that sport does, nor the global, highly and emotionally engaged audiences from such a diverse set of demographics. And in a world where brands are striving for greater … Continued
Sports rights-holders already have multiple channels through which they can deliver authentic physical and digital campaigns for brands, putting them a step ahead of traditional media investment. By properly integrating digital into their sponsorship proposition – and recognising the value sponsorship is delivering using sophisticated, but simple-to-digest, evaluation metrics – rights-holders will drive a growth … Continued
The positive impact a governing body can have on its grassroots game through digital has been highlighted by Jesper Søegaard, Digital Commercial Manager at the DBU (Danish Football Association), in his interview with leading digital sports podcast SportsGeek. The DBU is one of Europe’s most digitally-advanced national governing bodies, using its media channels to deliver … Continued
Changing media habits have forced the major leagues into their own version of the Innovator’s Dilemma: do they protect their media rights income by continuing to do linear TV deals, or do they serve their younger audience through digital innovation? The ‘traditional’ TV audience is eroding as viewers watch digitally and on-demand, and while viewership … Continued
Don’t believe what you read: sports broadcasting is thriving – not dying Sam Yardley: How and on which platforms fans watch live sport has changed significantly over the last five years, testing all established media models. But Levy was bullish that the sports broadcast industry is “strong…and getting stronger” – and particularly given sport is … Continued
In 2018, professional sports events played in the UK will attract 11.5m more attendances than in 2012, not including major one-off events. That represents an average increase of 2.8% a year between 2012 and 2018 in a period where the UK population has grown by 0.71% a year1. Total Ticketed Attendance for Live Sport in … Continued
Bezos’ online retail giant has already bought live sports broadcast rights, commissioned sports documentaries, and even launched its own ticketing platform. With quarterly profits of $1.6 billion in the first quarter of 2018, my answer would probably be quite a big one. What triggered my Amazon interest recently, however, wasn’t something with a direct link … Continued
As Gareth explains, for a complex set of reasons – geo-political, technological, social – the youngest generation is financially worse off in real terms than the generation that preceded it. When it comes to owning physical possessions, this appears to be having the impact you would expect. A third of Millennials, for instance, will never own … Continued
1) Where do I find the new audience for my sport? There’s a growing demand for live sports experiences – but how do sports rights-holders know who new fans are, and how do they reach them? More sports fans will watch more events as they seek out different sports experiences. We also predict more people … Continued
