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Video: Communities Rewired

Apt for a venue that celebrates the engineering and technology that have helped us create our modern world – the day’s theme was Rewiring Sports, an exploration of the commercial models emerging as the world reshapes sports, and sports reshape the world. In the last session of the day, Clare Vigers took to the stage to … Continued

Audience, content, monetization & technology – the next era of regional media deals

Lots has been written about the challenges facing Regional Sports Networks (RSNs) – most recently the on-going carriage disputes between networks and pay-tv distributors, with Comcast Xfinity ending its relationship with MSG Network, and DISH Network dropping all AT&T SportsNet & Root Sports RSNs. RSNs’ large rights-fee payments have been a central contributor to the … Continued

The Bounce Forward

With the vaccination roll-out starting and life with fewer restrictions on the horizon, everything pointed to a growing pent-up demand for sport. Earlier this month we hosted a follow-up event, The Bounce Forward. Using six months of additional data analysis and projections, we showed that not only does sport have the opportunity to Bounce Back … Continued

How sport needs to adapt as the (third-party) cookie crumbles

Sports properties should be following these developments closely and identifying how they can adapt their business to capitalise. The Privacy Sandbox intends to establish a new framework for digital advertising, and replace most use cases for third-party cookies which, for decades, have been used to build detailed records of behaviours and interests from our internet … Continued

Video: The Bounce Back

However, for the first time in nearly a year, there is now a light at the end of the tunnel with vaccinations rolling out at pace across the world. And with every vaccination that takes place, that light gets just that little bit brighter and a lifting of restrictions just that little bit more within reach. … Continued

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