Marketing Lead

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Overview  
Two Circles is a global sports and entertainment marketing and technology business that helps rights holders, brands, broadcasters and media companies grow audiences and revenues through data, technology, and consultancy-led marketing. 

North America is a key growth market for Two Circles, and we’re hiring a Marketing Lead to own and drive our B2B marketing strategy and demand generation across the region. 

You’ll work closely with the President of the Americas and the Brand Operations Director to ensure marketing directly supports priority growth initiatives, pipeline development, and long-term positioning in North America. 

The Role 

You will lead demand generation and digital marketing execution across North America, ensuring marketing activity directly contributes to pipeline growth and long-term brand positioning in the region. 

You’ll collaborate closely with senior commercial stakeholders while working as part of a global marketing function to localize and execute campaigns effectively in-market. 

What You’ll Be Responsible For 

Strategy & Go-To-Market 

• Contribute to and execute Two Circles’ North American B2B marketing strategy in alignment with global priorities 

• Lead the marketing execution of go-to-market plans across consultancy, technology, marketing services, and sponsorship 

• Translate strategic priorities into clear value propositions for North American decision-makers 

Demand Generation 

• Drive demand generation programs across North America with clear accountability for marketing-sourced pipeline 

• Plan and optimize integrated campaigns across SEO, paid media, LinkedIn, email, and other relevant channels 

• Align closely with regional leadership on target accounts, funnel performance, and growth priorities 

• Continuously test, learn, and improve performance across the funnel 

Digital Marketing 

• Lead digital marketing planning and execution for North America 

• Direct activity across website, email, social, SEO, and paid media in partnership with global specialists 

• Manage allocated digital marketing budget and optimize ROI 

• Monitor and report on KPIs, using data to guide investment and prioritization 

• Stay ahead of digital trends, AI developments, and compliance requirements 

Content, Channels & Enablement 

• Lead North American owned channels (web, LinkedIn, social) with a strong B2B focus 

• Develop thought leadership, case studies, and insight-driven content that demonstrates commercial impact 

• Support senior leaders with narratives and content that enable relationship-driven sales 

• Collaborate with global marketing teams to localize campaigns and tentpole moments 

Measurement & Insight 

• Define and track success metrics across demand generation and digital activity 

• Use performance data and market insight to inform prioritization and future investment 

• Deliver regular reporting on marketing contribution to pipeline and growth 

Product & Solutions Marketing 

• Partner closely with the Product Marketing Manager to align messaging and go-to-market priorities 

• Ensure regional insights and performance data inform product positioning and campaign focus 

What we’re Looking For 

• 5–7 years’ experience in B2B marketing, ideally within professional services, consultancy, technology, media, or adjacent sectors 

• Proven experience driving demand generation with measurable pipeline impact 

• Strong background in positioning, messaging, and go-to-market execution 

• Hands-on experience across digital channels including paid media, SEO, email, and LinkedIn 

• Commercially minded, with the ability to connect marketing activity to business outcomes 

• Comfortable collaborating with senior commercial stakeholders 

• Data-informed approach to decision-making and performance measurement 

• Strong written and verbal communication skills 

• Ability to work across multiple time zones 

• Willingness to travel between New York, Vancouver, Los Angeles, Kansas City, Miami, and London  

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

$115,000-$130,000