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[image_gallery id=”1648″] The 2018 theme was Stories are just data with a soul, and through a mix of keynote sessions, data-driven ideas to drive growth and client-delivered seminars – all under Chatham House Rules – we explored the role storytelling will play for sport in accelerating growth in a world of changing global media consumption … Continued
Ten years ago these platforms were the hottest thing in town – free marketing channels for rights-holders to communicate with existing audiences and reach new ones. But in a short space of time, social has transformed from sport’s shiny new thing into a necessary evil. And with recent algorithm changes – and not-unrelated data and … Continued
And no matter how well-intentioned our organisation might be, is it really possible to keep pace? Customer service gurus reflected on these questions at the recent Institute of Customer Service Annual Conference in London. I attended with our chairman Matt Rogan – who led a keynote session (below) – with a keen focus on understanding how … Continued
Following IMG parent-company Endeavor’s agreement to acquire NeuLion for $250m yesterday, today Perform – the sports media company with widespread OTT capabilities including DAZN – revealed it will sell a share of the company to Japanese advertising giant Dentsu. Why the sudden flurry of deals? At Two Circles, we are increasingly working with our clients … Continued
It was a lot to do with the build up; the coverage in the UK media, the chat on social media and the buzz in the Two Circles London team was, both in isolation and collectively, greater than anyone would have anticipated before the tournament. But it was also due to what happened on the … Continued
It was a lot to do with the build up; the coverage in the UK media, the chat on social media and the buzz in the Two Circles London team was, both in isolation and collectively, greater than anyone would have anticipated before the tournament. But it was also due to what happened on the … Continued
Lead Consultant Tim Barber explains where insight around customer data is having a positive commercial impact for leading sports rights-holders across North America in these areas. 1) Impact of fan data no longer limited to gameday Rights-holders agreed they are finally on the cusp of a major shift in focus away from using fan data … Continued
Lead Consultant Tim Barber explains where insight around customer data is having a positive commercial impact for leading sports rights-holders across North America in these areas. 1) Impact of fan data no longer limited to gameday Rights-holders agreed they are finally on the cusp of a major shift in focus away from using fan data … Continued
Indeed, a recurring theme of the week was the challenges – and more importantly the opportunities – digital disruption gives sports organisations across areas such as broadcast, sponsorship and the stadium experience. As a data-driven sports marketing agency working exclusively with rights-holders, we’re clear that using customer data and insight to understand audiences should inform … Continued
How well major sports rights-owners can understand and analyse data around their target buyers can be the difference between success and failure when forging a premium strategy. When looking to sell out available inventory, maximize revenues and offer the best possible experience for customers, the blanket approach no longer works. Customer data – specifically information on demographics, behaviors and attitudes … Continued
We’re all online now. On average, UK adults will spend more than 4 hours each day on their smartphones, tablets and laptops. In Ireland, and both North and South America, the average person will spend 5 hours and 40 minutes a week on Facebook alone. Compare this to just 12 years ago, when we ‘only’ … Continued
We’re all online now. On average, UK adults will spend more than 4 hours each day on their smartphones, tablets and laptops. In Ireland, and both North and South America, the average person will spend 5 hours and 40 minutes a week on Facebook alone. Compare this to just 12 years ago, when we ‘only’ … Continued
If you were a senior marketing executive at a sports organization, and you were to buy some software that promises to make your customer relationships more intimate and then you were to hire a technical guru, you’d be forgiven for thinking you were on track to “doing CRM”… In our experience the CFO of the … Continued
