Category: Views

Apt for a venue that celebrates the engineering and technology that have helped us create our modern world – the day’s theme was Rewiring Sports, an exploration of the commercial models emerging as the world reshapes sports, and sports reshape the world. In the last session of the day, Clare Vigers took to the stage to … Continued

Applications for the 2022 Diversity in Sports programme close on May 4. Visit here for more details on the programme and how to apply. The summer of 2021 was one I will never forget. From sharing food with Harmanpreet Kaur and Kate Cross to dancing with Lizelle Lee and Alex Hartley at the opening match … Continued

At the start of this month DISH Network dropped all AT&T SportsNet and Root Sports RSNs, while Comcast Xfinity hit the headlines shortly after by ending its relationship with MSG Network. It’s a massive story for the US sports industry. RSNs’ large rights-fee payments have been a central contributor to its growth over the last … Continued

Everyone needs to have purpose and feel a sense of belonging…I needed new goals to chase, and new teammates to help me chase them I never had my heart set on a career in sports marketing. The truth is, towards the end of my five years at university – where I was studying sports science … Continued

With the vaccination roll-out starting and life with fewer restrictions on the horizon, everything pointed to a growing pent-up demand for sport. Earlier this month we hosted a follow-up event, The Bounce Forward. Using six months of additional data analysis and projections, we showed that not only does sport have the opportunity to Bounce Back … Continued

Sports properties should be following these developments closely and identifying how they can adapt their business to capitalize. The Privacy Sandbox intends to establish a new framework for digital advertising, and replace most use cases for third-party cookies which, for decades, have been used to build detailed records of behaviors and interests from our internet … Continued