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The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement … Continued
The focus of the programme is to help the AELTC build a solid data management foundation to derive greater understanding of AELTC’s audiences and ultimately enhance guest experiences at every brand touchpoint, working alongside IBM, Official Technology Supplier to The Championships. Two Circles will also support the activation of Wimbledon’s external brand positioning “In Pursuit … Continued
The award was presented on stage in front of a sell-out crowd of 1,700 industry colleagues from agencies, brands, governing bodies and rights-holders. It’s been quite a year for our agency. During the past 12 months, we’ve grown revenues by over 40% and become a 100-strong business across our offices in London, Chicago, New York … Continued
This partnership will help the Club enhance fan engagement and increase commercial performance, including leveraging the Club’s digital assets. As one of the most forward thinking clubs, Bournemouth will be working with Two Circles to develop and expand these commercial opportunities. In addition to helping the Club as they relaunch their digital platform, Two Circles … Continued
The ECB, supported by Two Circles’ new and proprietary approach to valuing and packaging digital sponsorship rights, triumphed in the inaugural Rights Holder category. In addition, it was recognised with ‘highly commended’ in the Innovation in Sponsorship category, while our work with football club Southampton was acknowledged with a place on the shortlist for that … Continued
We’re all online now. On average, UK adults will spend more than 4 hours each day on their smartphones, tablets and laptops. In Ireland, and both North and South America, the average person will spend 5 hours and 40 minutes a week on Facebook alone. Compare this to just 12 years ago, when we ‘only’ … Continued
We’re all online now. On average, UK adults will spend more than 4 hours each day on their smartphones, tablets and laptops. In Ireland, and both North and South America, the average person will spend 5 hours and 40 minutes a week on Facebook alone. Compare this to just 12 years ago, when we ‘only’ … Continued
If you were a senior marketing executive at a sports organization, and you were to buy some software that promises to make your customer relationships more intimate and then you were to hire a technical guru, you’d be forgiven for thinking you were on track to “doing CRM”… In our experience the CFO of the … Continued
The extension of the relationship , which began in January 2015, has enabled ATP Media to conduct a rigorous analysis and understanding of what influences tennis fans’ behavior across the world. This has helped drive increases in customer growth and improve retention in 2015 as well as assisting with the development planning process ahead of … Continued
The new deal will see the data-driven sports marketing agency help the club enhance fan engagement and increase commercial performance across all match day revenue streams, notably season tickets, premium and online retail. The announcement follows a strong season both on and off the pitch for Saints, resulting in the highest season ticket sales at … Continued
Wasps recently made their ambitions clear through the move to Coventry and the Ricoh Arena, where they are able to build a sustainable business and grow their fanbase. Two Circles will have a significantly expanded remit to provide insight across all of the club’s interests including match day, premium, conference and event facilities at the … Continued
Valencia CF, in partnership with Two Circles, is delighted to announce the success of their season-ticket campaign for the 2014-15 season. The club has grown the number of season ticket holders by over 3,500 compared to 2013-14, exceeding ambitious sales targets in the process. Valencia CF has been working with Two Circles since January 2014, … Continued
