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Everyone at Two Circles would like to send huge congratulations to our clients the AELTC, Arena Racing Company, ATP Media, British Triathlon, ECB, Edgbaston, Great British Racing, European Tour, Formula One, Lancashire CCC, Limelight Sports, NFL, Premier League, R&A, RFU, Southampton and UEFA for their shortlisting at this year’s BT Sport Industry Awards. … Continued
Two Circles will help the organising committee build on the successes of the two major ICC events held in England and Wales this summer – the ICC Champions Trophy 2017 and the ICC Women’s World Cup 2017 – and use insight around the global cricketing fanbase to drive ICC Cricket World Cup 2019 ticket sales, … Continued
Lead Consultant Tim Barber explains where insight around customer data is having a positive commercial impact for leading sports rights-holders across North America in these areas. 1) Impact of fan data no longer limited to gameday Rights-holders agreed they are finally on the cusp of a major shift in focus away from using fan data … Continued
Lead Consultant Tim Barber explains where insight around customer data is having a positive commercial impact for leading sports rights-holders across North America in these areas. 1) Impact of fan data no longer limited to gameday Rights-holders agreed they are finally on the cusp of a major shift in focus away from using fan data … Continued
Indeed, a recurring theme of the week was the challenges – and more importantly the opportunities – digital disruption gives sports organisations across areas such as broadcast, sponsorship and the stadium experience. As a data-driven sports marketing agency working exclusively with rights-holders, we’re clear that using customer data and insight to understand audiences should inform … Continued
Two Circles is working with Williams, who celebrated 40 years at the pinnacle of motorsport this year, to reach an estimated global fanbase of 57m, and to invite the 21m who identify themselves as Williams fans closer to the brand through a new digital, content and CRM ecosystem. The partnership has already seen Williams grow … Continued
We are delighted to have worked with The R&A to help the 2017 Open Championship become the fastest-selling in history. The 146th Open, held at Royal Birkdale, saw crowds of 235,000 fans through the gates, making it the third best attended in the history of the Championship – and the largest ever Championship held in … Continued
How well major sports rights-owners can understand and analyse data around their target buyers can be the difference between success and failure when forging a premium strategy. When looking to sell out available inventory, maximize revenues and offer the best possible experience for customers, the blanket approach no longer works. Customer data – specifically information on demographics, behaviors and attitudes … Continued
Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Two Circles, supported by WPP agencies MEC … Continued
Game Pass is the NFL’s premium OTT offering and features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films programming. Under the agreement, digital media services will be led by data-driven sports marketing agency Two Circles, the 2017 BT Sport Industry Awards Agency of the Year. Two Circles, supported by WPP agencies MEC … Continued
