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Ten years ago these platforms were the hottest thing in town – free marketing channels for rights-holders to communicate with existing audiences and reach new ones. But in a short space of time, social has transformed from sport’s shiny new thing into a necessary evil. And with recent algorithm changes – and not-unrelated data and … Continued
However, from an attendance perspective, new analysis from Two Circles shows that the negative impact of playing in the second-tier may be less pronounced than anticipated – and will also bring potentially positive news to the boardrooms of WBA, Stoke City and Swansea City, all relegated from the Premier League this season. Using our sporting … Continued
The tournament broke every women’s cricket record for ticket sales, attendances and media coverage. Critically, however, it also brought new audiences into the sport: 65% of match-goers were new to cricket, and 45% female. Working with Two Circles, the 2017 Women’s World Cup Organizing Committee achieved these successes through an in-depth understanding of the tournament’s … Continued
The tournament broke every women’s cricket record for ticket sales, attendances and media coverage. Critically, however, it also brought new audiences into the sport: 65% of match-goers were new to cricket, and 45% female. Working with Two Circles, the 2017 Women’s World Cup Organising Committee achieved these successes through an in-depth understanding of the tournament’s … Continued
Going to watch elite sports live – athletes at the top of their game at stadiums, tracks or courts up and down the country, or even further afield – is an experience that’s hard to beat for a large proportion of people across the world. And it’s an experience that, even in an age of … Continued
And no matter how well-intentioned our organisation might be, is it really possible to keep pace? Customer service gurus reflected on these questions at the recent Institute of Customer Service Annual Conference in London. I attended with our chairman Matt Rogan – who led a keynote session (below) – with a keen focus on understanding how … Continued
Following IMG parent-company Endeavor’s agreement to acquire NeuLion for $250m yesterday, today Perform – the sports media company with widespread OTT capabilities including DAZN – revealed it will sell a share of the company to Japanese advertising giant Dentsu. Why the sudden flurry of deals? At Two Circles, we are increasingly working with our clients … Continued
It was a lot to do with the build up; the coverage in the UK media, the chat on social media and the buzz in the Two Circles London team was, both in isolation and collectively, greater than anyone would have anticipated before the tournament. But it was also due to what happened on the … Continued
It was a lot to do with the build up; the coverage in the UK media, the chat on social media and the buzz in the Two Circles London team was, both in isolation and collectively, greater than anyone would have anticipated before the tournament. But it was also due to what happened on the … Continued
We analysed ticketed UK sporting attendances since 2013 and found that the number of fans watching women’s sport* will increase 49% on 2017 to hit 682,470 in 2018. Since 2013, attendances for UK women’s sports have grown, on average, 38% year-on-year. The growth has been driven by a huge increase in media coverage and awareness … Continued
