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“Two ways,” he replies. “Gradually, then suddenly.” That fictional conversation was written nearly a century ago, but relates perfectly to the impact digital is having on the sports business. New companies and players are entering the market, new business models are emerging, and consumer behavior has changed fundamentally. Netflix has helped shift what we’re willing … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
In 2018, professional sports events played in the UK will attract 11.5m more attendances than in 2012, not including major one-off events. That represents an average increase of 2.8% a year between 2012 and 2018 in a period where the UK population has grown by 0.71% a year1. Total Ticketed Attendance for Live Sport in … Continued
In 2018, professional sports events played in the UK will attract 11.5m more attendances than in 2012, not including major one-off events. That represents an average increase of 2.8% a year between 2012 and 2018 in a period where the UK population has grown by 0.71% a year1. Total Ticketed Attendance for Live Sport in … Continued
Bezos’ online retail giant has already bought live sports broadcast rights, commissioned sports documentaries, and even launched its own ticketing platform. With quarterly profits of $1.6 billion in the first quarter of 2018, my answer would probably be quite a big one. What triggered my Amazon interest recently, however, wasn’t something with a direct link … Continued
As Gareth explains, for a complex set of reasons – geo-political, technological, social – the youngest generation is financially worse off in real terms than the generation that preceded it. When it comes to owning physical possessions, this appears to be having the impact you would expect. A third of Millennials, for instance, will never own … Continued
As Gareth explains, for a complex set of reasons – geo-political, technological, social – the youngest generation is financially worse off in real terms than the generation that preceded it. When it comes to owning physical possessions, this appears to be having the impact you would expect. A third of Millennials, for instance, will never own … Continued
1) Where do I find the new audience for my sport? There’s a growing demand for live sports experiences – but how do sports rights-holders know who new fans are, and how do they reach them? More sports fans will watch more events as they seek out different sports experiences. We also predict more people … Continued
1) Where do I find the new audience for my sport? There’s a growing demand for live sports experiences – but how do sports rights-holders know who new fans are, and how do they reach them? More sports fans will watch more events as they seek out different sports experiences. We also predict more people … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across race day and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth … Continued
FCC, who will join Major League Soccer in 2019, move into the 26,500-seater venue for the 2021 season. From August 30, all fans who have previously purchased tickets through FCC will receive an email with a link to an online survey from FCC and Two Circles. The first survey will be a unique opportunity for … Continued
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualization technology to help execute the club’s … Continued
[image_gallery id=”1648″] The 2018 theme was Stories are just data with a soul, and through a mix of keynote sessions, data-driven ideas to drive growth and client-delivered seminars – all under Chatham House Rules – we explored the role storytelling will play for sport in accelerating growth in a world of changing global media consumption … Continued
Ten years ago these platforms were the hottest thing in town – free marketing channels for rights-holders to communicate with existing audiences and reach new ones. But in a short space of time, social has transformed from sport’s shiny new thing into a necessary evil. And with recent algorithm changes – and not-unrelated data and … Continued
