Author: twocircles
Two Circles acquires TRM Partners
TRM was founded by former Manchester United commercial executives Harry Horsley and Leo Thompson as a pioneering, premium white-label sales resource and over the last six years has been responsible for landmark sports sponsorship deals including Yokohama’s record five-year partnership with Chelsea FC, and Visa and Pepsi’s ground-breaking UEFA women’s football partnerships. Since Covid-19 hit … Continued
Two Circles to support France 2023 in record-breaking ticketing strategy
Working in partnership with France 2023, Two Circles will help France 2023 achieve its ambitions of selling a record-breaking 2.6m tickets and generating up to €373m in ticketing revenue by designing and delivering a three-year, end-to-end marketing campaign for the tournament’s biggest international market. Two Circles uses data to grow direct relationships between sports and fans, … Continued
Delivering comprehensive sponsorship ROI analysis for golf’s original major
Leaders Sports Awards – 2020 round-up
Ascot Racecourse, ATP, ICC, F1, R&A, Southampton FC, Wimbledon and UEFA – whose industry-leading impact was reviewed by over 50 international judges – were all recognized for their work over the last 12 months, and innovations developed in response to Covid-19 lockdowns and restrictions. This included, in the Content Creation category, The Open for the … Continued
BSC Young Boys reach 16,500 season ticket renewals for 2020/21
YB, reigning Swiss league and cup champions, ran a renewal-only campaign – giving existing season ticket holders the opportunity to renew through the summer. This approach was taken to guarantee all season ticket holders access to games whilst ensuring that fan safety and the fan experience remain at the forefront throughout the season. In addition, … Continued
Two Circles named Agency of the Year
The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports teams, brands and agencies that ensure the industry continues to innovate and excel. Gareth Balch, Co-Founder and Chief Executive of Two Circles, said of the recognition: “Sport Industry Agency of the Year is a highly sought-after honor and being shortlisted … Continued
Driving ticket sales by expanding direct fan relationships
Growing Out of the Uncertainty: Sports Media’s Hybrid Future
In Growing Out of the Uncertainty, we use our unique insight from processing and analyzing tens of billions of data points on sports fans to predict Covid-19’s long-term impact on sport, and provide a roadmap for sports properties to minimize the challenges and maximize the opportunities. Sports Media’s Hybrid Future As the world navigates a Covid-19 … Continued
Two Circles and Special Olympics GB to raise $1m
Special Olympics GB is a non-profit organisation and the largest provider of year-round, sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities. Founded in 1978, the organisation currently has more than 120 accredited clubs in England, Scotland and Wales providing approximately 27,000 regular hour-long sporting sessions per … Continued
Helping international federation set long-term strategic direction
Sponsorship spend to fall $17.2bn; Financial Services by $5.7bn
The 2020 projections2 include a 45% year-on-year decrease in spend ($5.7bn) from Financial Services companies, who are projected to contribute $6.9bn by year-end. The Financial Services sector, one of the hardest hit by the Covid-19 pandemic, was the biggest investor in sports sponsorship in 2019 with $12.6bn (27.3%) of total global spend. Just under $5.3bn … Continued
Sponsorship’s Digital Revolution
The last two months have been spent exploring how sponsors can be compensated through ‘makegood’ collateral, and how new ‘sponsorable’ broadcast and digital assets can be created as we prepare ourselves for a sustained period of spectator-less sports. Through Covid-19 sports sponsorship’s transition to being a digital business will be accelerated In sports where events have … Continued
Learfield IMG College launches Fanbase to drive revenue for college sports
Fanbase combines behavioral data sets from official athletics sites with other sources of fan data – including ticketing, digital media, social media and third-party appends. It helps universities better understand their fans’ behaviors – including how they use social media, where they shop and how they consume content – through a comprehensive set of analytics … Continued
Covid-19 and Sport’s New World Order
The most optimistic projections – such as from McKinsey on April 13 – show that the US economy, the world’s biggest, will return to its pre-crisis growth during Q4 of this year. Other projections show a far less optimistic outlook; Goldman Sachs, on March 31, said they believe the US economy will shrink an annualised 34% in Q2 … Continued
Covid-19 set to halve 2020 sports calendar – new analysis
Originally, 49,803 major sports events1 were scheduled for 2020, however global social-distancing measures introduced as a result of the Covid-19 pandemic have led to a large proportion of sports events being postponed or cancelled. In March, only 1,870 of the originally-scheduled 5,584 events (33%) took place. As of April 20, Two Circles models – which … Continued
Covid-19 set to halve 2020 sports calendar – new analysis
Originally, 49,803 major sports events1 were scheduled for 2020, however global social-distancing measures introduced as a result of the Covid-19 pandemic have led to a large proportion of sports events being postponed or cancelled. In March, only 1,870 of the originally-scheduled 5,584 events (33%) took place. As of April 20, Two Circles models – which … Continued
Podcast: Unofficial Partner talks to Gareth Balch
Gareth Balch spoke to Richard Gillis on the Unofficial Partner podcast about what being a data-driven agency entails, the digital transformation of sport, and how Two Circles is helping clients drive growth by building direct relationships with fans. The podcast was recorded in the midst of the global Covid-19 pandemic globally on March 31st 2020. … Continued
Maximising the value of sports assets
At the end of March, Gareth Balch talked to Sportcal about the impact on the sports industry during and post-coronavirus, the role of digital and data in maximising the value of media and sponsorship rights, and the prevailing trend of private equity investment. Sports properties need to develop rights packages that are befitting of the … Continued
Record client recognition at 2020 Sport Industry Awards
The Sport Industry Awards are the most prestigious commercial sports awards in Europe, and celebrate the sports clubs, teams, brands and agencies that ensure the industry continues to innovate and excel. Across 18 categories, the ATP, ATP Media, ECB, England Hockey, England Netball, European Tour, The FA, Formula One, ICC, The Jockey Club, LTA, Manchester United, MLB, … Continued