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The two-year partnership will see Two Circles manage advertising sales across NFL.com, NFL App and NFL Fantasy in all markets outside the United States, China, UK, Ireland, and the DACH region (Germany, Austria, Switzerland). By combining its digital ad sales expertise, data-driven insight into the commercial models of leading sports media businesses and experience selling … Continued
At the start of this month DISH Network dropped all AT&T SportsNet and Root Sports RSNs, while Comcast Xfinity hit the headlines shortly after by ending its relationship with MSG Network. It’s a massive story for the US sports industry. RSNs’ large rights-fee payments have been a central contributor to its growth over the last … Continued
Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. Two Circles will also deliver data-driven insight around fan behaviours and attitudes to help clubs direct their own commercial and fan engagement strategies, … Continued
Davis joins from Harris Blitzer Sports & Entertainment (HBSE), where he was Chief Commercial Officer, leading a property portfolio which boasts the NBA’s Philadelphia 76ers, the NHL’s New Jersey Devils, the Prudential Center, the Premier League’s Crystal Palace and esports conglomerate Dignitas. Over his tenure, the HBSE portfolio produced triple-digit percentage revenue growth. He will … Continued
But I wanted to write something today because this afternoon’s match at the Kia Oval represents one of our biggest days yet in cricket. I know others Two Circlers feel the same. I can remember the day in 2015 when the journey for The Hundred began…of course we didn’t know it would be called The … Continued
Everyone needs to have purpose and feel a sense of belonging…I needed new goals to chase, and new teammates to help me chase them I never had my heart set on a career in sports marketing. The truth is, towards the end of my five years at university – where I was studying sports science … Continued
With the vaccination roll-out starting and life with fewer restrictions on the horizon, everything pointed to a growing pent-up demand for sport. Earlier this month we hosted a follow-up event, The Bounce Forward. Using six months of additional data analysis and projections, we showed that not only does sport have the opportunity to Bounce Back … Continued
Sports properties should be following these developments closely and identifying how they can adapt their business to capitalize. The Privacy Sandbox intends to establish a new framework for digital advertising, and replace most use cases for third-party cookies which, for decades, have been used to build detailed records of behaviors and interests from our internet … Continued
Across 14 categories, teams, leagues, brands, media and agencies were recognised for using innovation and creativity during the greatest period of challenge and uncertainty in our industry’s history. Two Circles clients recognised for their industry-leading work with fans, partners and across their communities included AC Milan, Ascot, ATP Tour, British Cycling, Chelsea FC, ECB, The … Continued
Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities. The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the … Continued
Through an analysis of anonymised sports fan behaviour data and a comprehensive national-representative survey1, The Future of Sports Fandom is an annual study of how each generation’s relationship with sports is developing. The full analysis was released today at an event attended virtually by sports decision-makers across the United States. You can watch the full event, … Continued
The projections were released today by the Women’s Sport Trust as part of Closing the Visibility Gap, the most comprehensive study into the commercial drivers of women’s sport in the UK. Two Circles was commissioned by the Women’s Sports Trust to undertake the research and analysis. Closing the Visibility Gap found that existing interest in women’s sport … Continued
Sandhu (pictured) has a 20-year career in finance that includes roles at Goldman Sachs, executing M&A and financing transactions for FTSE 100 companies, and Barclays, where as a Director he led private equity investments for the bank’s investment arm, holding board positions at several portfolio companies. He will be responsible for driving Two Circles’ overall … Continued
However, for the first time in nearly a year, there is now a light at the end of the tunnel with vaccinations rolling out at pace across the world. And with every vaccination that takes place, that light gets just that little bit brighter and a lifting of restrictions just that little bit more within reach. … Continued
Koya Sanwo (left – joined August 2020), Sophie Behan (centre – joined January 2020) and Ben Robinson (right – joined August 2020) are all Analysts at Two Circles. What are you working on currently? Koya Sanwo: A few different clients. Southampton FC – where we support a range of business areas including ticketing, hospitality and … Continued
Since December 2012, Sports Ink has used innovative pricing and revenue planning to generate over 30 million ticket and hospitality sales worth in excess of $2 billion for major events including the 2016 Olympic Games, 2017 IAAF World Championships, and 2015 and 2019 Rugby World Cups. Under the terms of the acquisition, Sports Ink founder … Continued
The vast majority of 2020 attendances (15.5m) came between January 1 and March 15, before government restrictions were first introduced. This period saw the Premier League attract attendances of 3.9m across 89 fixtures and 252,000 fans attend the four-day Cheltenham Festival. With up to 4,000 fans currently able to attend events in ‘low-risk’ areas, December … Continued
However, with vaccines being rolled out there is light at the end of the tunnel for both sports and society at large. And for the business of selling live sports experiences, our data analysis of fan behavior shows that Covid will not have a long-term negative impact on the propensity to go – and pay … Continued
