Author: twocircles
Two Circles launches internship to accelerate sports industry diversity
DFB and Two Circles project 22% annual growth for women’s football
Wyndham Richardson joins Two Circles as Group Executive Director
Behind the scenes with The Hundred Rising
Celebrating Female Leadership at Two Circles
DP World Tour posts record summer ticket sales
Delivering a technology solution to streamline customer services
UKA partners with Two Circles to drive growth
The partnership will see Two Circles provide UKA with proprietary data technology solutions, data-driven content and paid media support, and rights management services – which will include evaluating and enhancing existing apparel and merchandise partnerships. Recently-appointed UKA CEO Jack Buckner, who has been instrumental in establishing the partnership, said: “Two Circles are a proven success … Continued
Two Circles named in Sunday Times 100
Diversity in Sports reveals largest ever cohort
Diversity in Sports is a six-month mentoring programme, run by Two Circles, that aims to accelerate the growth of under-represented talent across the industry. As part of the programme, each participant will be partnered with two mentors from Two Circles, providing individually tailored support, training and advice to help expand their knowledge of the sports … Continued
Video: Communities Rewired
Apt for a venue that celebrates the engineering and technology that have helped us create our modern world – the day’s theme was Rewiring Sports, an exploration of the commercial models emerging as the world reshapes sports, and sports reshape the world. In the last session of the day, Clare Vigers took to the stage to … Continued
Phillies choose Two Circles to market jersey patch
The deal will see Two Circles use its unique data-driven approach to sign a brand partner to appear on the Phillies jersey beginning with the 2023 season. Since 2015, Two Circles has delivered over $1.2bn in incremental sponsorship revenue for clients including the All Blacks, UEFA and AC Milan. The Phillies are one of the … Continued
Wins for Two Circles, ECB and The Hundred at 2022 Sport Industry Awards
The Sport Industry Awards recognise the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society. The ECB-Two Circles joint entry showcased how data and fan insights were used to create and execute a … Continued
From Eden Gardens to Emirates Old Trafford: my journey in the world of sports
Applications for the 2022 Diversity in Sports programme close on May 4. Visit here for more details on the programme and how to apply. The summer of 2021 was one I will never forget. From sharing food with Harmanpreet Kaur and Kate Cross to dancing with Lizelle Lee and Alex Hartley at the opening match … Continued
FIBA and Two Circles form D2C strategic venture with Courtside 1891
Aligning with FIBA’s vision to make basketball the world’s most popular sports community and the strategic objective to enlarge the FIBA family, the partnership will see FIBA and Two Circles develop, market and commercialise a completely new direct-to-consumer offering under the Courtside 1891 brand.The venture will enable FIBA to develop direct, long-term fan relationships worldwide … Continued
Expanded Diversity in Sports programme opens for 2022
The six-month programme creates opportunities and provides resources for individuals who have faced barriers preventing them from fulfilling their potential, enabling them to develop well-rounded skills and pave their way in the sports industry. It is open to anyone who has faced career barriers, be that age, beliefs, sexuality, race, disability or gender – to … Continued
Two Circles to undertake Women’s Lions feasibility study
As part of the feasibility study, Two Circles will undertake a consultation process to gain insights into the rugby, brand, commercial and operational opportunities and challenges for a Women’s Lions Tour, and provide recommendations on the overall viability of a tour. Upon completion of the study, Two Circles will present its findings to the Women’s … Continued
Sport Industry Awards shortlist 2022
The Awards recognize the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society. Two Circles clients shortlisted for their industry-leading work include Brentford FC, Chelsea FC, ECB, European Tour Group, The FA, Great … Continued
UK attendances signal sport’s bounce back from Covid – new analysis
In 2021, total UK sports attendance1 hit 35.2m, with attendances between September and November reaching 20.2m; this is 2.0m more than the equivalent period in 2019 (the highest year on record for UK sports attendances). This September-November 2021 period included a cumulative attendance of 4.0m for 101 Premier League games, while there were milestones in lower league football … Continued