Wyndham Richardson joins Two Circles as Group Executive Director

Two Circles has hired digital sports pioneer Wyndham Richardson as Group Executive Director.

Richardson has been one of the leaders in sport’s digital transformation over the last two decades and is best known for his role as Founder and Chief Executive of Pulselive, the sports technology company spun out of Hawk-Eye Innovations.

Under Richardson’s leadership, Pulselive developed digital platforms that reached and engaged with millions of fans daily for some of the world’s leading sports organisations including the Premier League, International Cricket Council, FC Barcelona, ESPN and Australian Football League. Pulselive and Hawk-Eye were acquired by technology giant Sony in 2011.

In the newly-created Group Executive Director role – reporting to Two Circles Co-Founder and CEO Gareth Balch, and joining the Two Circles’ global technology team – Richardson will work with technology partners to accelerate the development of new digital products that grow the value of sports rights. Richardson will also lead Two Circles’ fast-growing regional businesses and client relationships in new markets.

Wyndham Richardson said: “I’ve collaborated on projects with Gareth and the Two Circles team for over a decade and in that time become a close friend and admirer of the business. Two Circles knows fans best and those insights fuel the best products for fans, enabling sports properties to make more money. I’m excited to be a part of the next phase of Two Circles’ journey, with a focus on leveraging best-in-class technology to create even more value for clients.”

Gareth Balch added: “I’ve seen Wyndham create market-leading digital products that deliver transformative change for sports properties first-hand, and he has a reputation for inspirational leadership that brings the best out of individuals and teams. He is the perfect person to join Two Circles as we continue to invest at scale in streaming, marketing, fan data and sales technology solutions that enable our clients to grow their audiences and revenue.”

Richardson joins Two Circles on Tuesday November 1.