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Paul Williamson

Paul Williamson

Director

Paul is one of the world’s leading experts in sports event ticketing and joined Two Circles in January 2021 following the acquisition of Sports Ink, the consultancy he founded in December 2012. Over eight years, Sports Ink helped leading sports events sell over 30m tickets that generated in excess of $2bn in revenue.

Prior to Sports Ink, Paul was Director of Ticketing at the London 2012 Olympic and Paralympic Games and built the team and sales strategy that generated $1bn in revenue from 10.99m ticket sales. He also served as Ticketing Director of the 2015 Rugby World Cup in England, an event that sold a record 2.47m tickets and exceeded its ticketing revenue target of £250m.

At Two Circles, Paul is at the forefront of developments around Two Circles’ end-to-end ticketing and hospitality marketing offering, and heads several projects including with the 2022 FIFA World Cup in Qatar and 2022 Commonwealth Games in Birmingham.

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