Laura joined Two Circles in August 2020, bringing with her nearly a decade of experience in sports media, with a specialty in fan-focused international digital marketing and audience strategy. Previously serving as Head of Audience Development at DAZN, Laura was responsible for driving insights-lead acquisition and fan engagement growth across a portfolio of four global web properties and apps. Prior to that, she spent seven years at ESPN, managing campaign launches in LatAm, EMEA and India around tentpole events such as the UEFA Champions League, US Open, Wimbledon, Roland Garros, 2016 Rio Olympics, X Games and NBA.
Her primary focus at Two Circles is in helping rights-owners and professional sports organizations build and execute a growth-oriented marketing strategy for their OTT and streaming platforms, including paid media, social, CRM, SEO, ASO, and more.
Laura holds a Bachelor’s Degree in Spanish and Journalism from Loyola University Chicago and an Advanced Certificate in Digital Media Marketing from New York University. She has tried just about every sport under the sun including snowboarding, surfing, triathlons, and competitive backyard cornhole, and spends her free time planning adventure travel anywhere with sunshine and a beach nearby.