Lara joined Two Circles in August 2015 having experienced the world of media and marketing at publishers Conde Nast, Telegraph Media Group and CNBC; advertising agency Grey; and fashion brand Chanel.
Her time at Two Circles to date has been spent helping clients solve a variety of commercial challenges, from using customer insight to drive event day and membership revenue at Goodwood, supporting British Eventing in a major revamp of its sponsorship strategy, and assisting Formula One team Red Bull Racing in its goal to drive all areas of its business through deep audience insight.
Lara has both a Bachelor’s (sports technology) and Master’s (philosophy) degree from the University of Cambridge. During her studies she captained both her college lacrosse team and coxed for the college rowing team’s first VIII. More recently Lara has concentrated on distance running, completing two London Marathons, with her mission now to break the 3:30 barrier.