Karin is from Harrisonburg, Virginia; a town nestled in the beautiful Shenandoah Valley. She studied and attended many ACC basketball games at the University of Virginia before working as tasting room manager/farmer at 2 different Virginia vineyards. She then moved to NYC, where she entered the world of media as an integrated planner at GroupM’s Maxus on Nestlé Purina. After learning an incredible amount about media planning and dog owner consumers, she made the jump to another GroupM agency: ESP Properties. At ESP Properties, Karin led the New York digital partnerships team consulting publisher clients and driving successful branded content and media campaigns.
In Karin’s third exciting chapter with GroupM at Two Circles, she now works on the IOC account supporting media operations and Olympic content distribution deals. While strongly rooted in her love for barbeque and country music, she has always been wildly curious about the world beyond the Blue Ridge Mountains and looks forward to collaborating with new team members across the pond (and beyond).