The Two Circles Merchandise Engine provides a data-driven analysis of individual customers’ propensity to buy all products, sends automated marketing offers, and delivers a seamless shopping experience both online and in-store to grow merchandise revenue. Find out more.
It is powered by industry-leading data and marketing capabilities:
Data Management: Aggregating and structuring all customer purchase and behavioral data from across the business – including pre-built integrations with every major merchandise platform and point-of-sale system, including rights-holders’ e-commerce sites and stores. Embedded with machine-learning capabilities that determine a customer’s propensity to purchase every merchandise product.
Data Analytics: Interactive dashboards showing real-time product sales and forecasts, average cart sizes and stock levels. This enables commercial teams to interrogate which customers have and haven’t purchased products – and which products are selling best – to optimize marketing messages, marketing channels, sales strategies and stock decisions.
Marketing Automation: Delivering automated, personalized merchandise campaigns and offers across every owned and paid digital channel – including e-mail, display, push and social media – to machine-learning-powered customer segments. This includes automated campaigns to customers who have abandoned carts, and personalized offers to customers based on browsing history.
Service Automation: A digital service desk that records and consolidates inbound product, payment and delivery enquiries, feeding into the Data Management system in real-time and enabling customer services to successfully manage and track all customer interactions.
Single Sign-On: Giving customers a frictionless buying experience through one central authentication portal where they can access their merchandise and all other digital accounts, purchase products and manage preferences. This also enables personalized merchandise marketing offers to be delivered across all owned media channels.