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Two Circles strengthens US operation with LA opening

Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders.

Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the impact we can have helping sports organizations solve business challenges in areas ranging from digital sponsorship to growing OTT subscriptions and maximizing ticket revenue. This on-the-ground presence in LA will help capitalize on that.”

Sam Yardley added: “As the media and technology landscape continues to change at pace, North American leagues and franchises have a huge opportunity to drive business growth in every area. We believe we have the track record and expertise to do that with more rights-holders, both on the West Coast and across the region.”

Several new North American client announcements will be made in Q1 of 2019.

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