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Saints extends Two Circles partnership

The new deal will see the data-driven sports marketing agency help the club enhance fan engagement and increase commercial performance across all match day revenue streams, notably season tickets, premium and online retail.

The announcement follows a strong season both on and off the pitch for Saints, resulting in the highest season ticket sales at St Mary’s for almost a decade – increasing 19% from 2014.

With Saints currently aiming for a place in the UEFA Europa League group stages, the club is looking to develop its international footprint having already doubled the size of its domestic fanbase. This has been made possible through a deeper level of customer insight over the past 12 months, allowing the club to further understand its fans’ habits and to tailor its communications to them, as well as increasing engagement.

Kate Tarry, Marketing Director at Southampton Football Club, said: “Two Circles has become a valuable extension to our team. Their expertise and experience provides us with customer insight that has allowed us to increase our understanding of our fans and develop a more effective marketing strategy. This has enabled us to operate more efficiently, and has already generated tangible returns.”

Ben Woods, Lead Consultant at Two Circles, added: “We’re looking forward to building our relationship with Saints and helping the club get even closer to its supporters. Southampton is a progressive, ambitious club with strong values, making it the perfect partner for us to help deliver success and achieve their goals – both on and off the pitch.”

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