Phillies choose Two Circles to market jersey patch
Two Circles has been chosen by Major League Baseball’s Philadelphia Phillies to sell the team’s jersey patch.
The deal will see Two Circles use its unique data-driven approach to sign a brand partner to appear on the Phillies jersey beginning with the 2023 season. Since 2015, Two Circles has delivered over $1.2bn in incremental sponsorship revenue for clients including the All Blacks, UEFA and AC Milan.
The Phillies are one of the most historic teams in American sports and are led by one of the biggest baseball stars, 2021 National League MVP Bryce Harper.
Adam Davis, Managing Director, North America at Two Circles, said: “With the winning combination of the Phillies playing in a top media market and Bryce Harper’s star power that cuts through to a Gen Z, tech-savvy demographic coveted by brands, we couldn’t be more excited to go to market and deliver for the Phillies and their new partner.”
Jackie Cuddeback, Vice President, Partnership Sales & Corporate Marketing at the Phillies, added: “Two Circles has a proven track record bringing new brands into sports, and a strong pedigree driving sponsorship revenue for some of the world’s biggest sports teams. We’re looking forward to collaborating on this new brand proposition.”
Two Circles has offices in New York City and Los Angeles and works with a range of leading sports properties to turn data in commercial revenue across their gameday, media and sponsorship businesses. Current clients in North America include the NFL, Learfield, MLS and ASM Global, plus several sports teams across the major leagues in addition to the Phillies.