As part of Tour Consumer Experiences – the joint venture established by Two Circles, the European Tour group and Ryder Cup Europe in May 2021 – Two Circles drives ticket and premium growth through data-driven sales and marketing.
Across four of the Tour’s most historic tournaments – Rolex Series events the BMW PGA Championship and the Genesis Scottish Open, in addition to the Betfred British Masters hosted by Danny Willett and the Horizon Irish Open – the DP World Tour has enjoyed a record 20 sold out days for general admission tickets and premium hospitality, posting a total attendance of 271,000.
Key tournament highlights include:
- The 2022 BMW PGA Championship saw a 30% increase in ticket sales compared to the previous year, with three of the four competition days fully sold out in a tournament that was cut to 54-holes following the passing of Her Majesty Queen Elizabeth II
- The 2022 Genesis Scottish Open saw a 12% increase in ticket sales compared to comparable pre-COVID sales in 2019
- The 2022 Horizon Irish Open saw a 40% increase in ticket sales compared to 2019. Weekend tickets sold out for the first time in the tournament’s history
- The 2022 Betfred British Masters hosted by Danny Willett enjoyed a sold-out final day, with a 4% increase in ticket sales compared to 2019.
Premium hospitality packages enjoyed complete sell-outs across all days at the Genesis Scottish Open, the BMW PGA Championship and the Horizon Irish Open.
This ticketing success has led to a 32% increase in ticketing and hospitality revenue for these four tournaments in 2022 compared to 2019.