News & Insight
Adam Davis joins Two Circles as MD North America
Davis joins from Harris Blitzer Sports & Entertainment (HBSE), where he was Chief Commercial Officer, leading a property portfolio which boasts the NBA’s Philadelphia 76ers, the NHL’s New Jersey Devils, the Prudential Center, the Premier League’s Crystal Palace and esports conglomerate Dignitas.
Over his tenure, the HBSE portfolio produced triple-digit percentage revenue growth. He will assume the role at Two Circles from October 1.
Davis (pictured), who is based in New York, will focus on building the Two Circles brand across North America, and growing Two Circles’ Rights Management business. Two Circles’ EVP Services & Products Sam Yardley, who is based at the company’s Los Angeles office, will continue to lead Two Circles’ Consultancy, Marketing Services and Technology business.
Gareth Balch, CEO of Two Circles, said: “We’re really excited to have Adam join us on our mission to rewire sports. Adam’s track record driving growth across a range of business streams speaks for itself, and he knows first-hand the opportunities that can be opened at sports properties, and in sponsorship in particular.
“He’s a dynamic leader who has transformed businesses and will play a pivotal role in Two Circles having an even bigger impact in a region where we see so much potential through our unique approach rooted in data analytics.”
Adam Davis added: “I’ve been blown away by the impact Two Circles are having globally and across some of North America’s leading sports properties. Data is driving the key decision making and growth of the best companies in the world, and in sports, the decisions being made every day on the field.
“But off the field buying habits have changed, decision makers have changed, and sports consumption has changed – now it’s time for sports properties to use data to increase revenues and profit across ticketing, premium, sponsorship and media.
“Two Circles’ approach has already helped drive billions in revenue for the biggest sports properties in Europe, and can stimulate a new era of growth across the North American sports industry.”
Prior to HBSE, Davis spent six-and-a-half-years at the Madison Square Garden Company, where he was responsible for generating new revenue streams across all divisions and acquired a portfolio of ‘Signature Partners’ worth a combined $1.2bn for the newly-renovated Madison Square Garden.
He is also an alumnus of SportsBusiness Journal’s ‘Forty Under 40’, and was named in the Leaders Under 40 Class of 2018.