Our History

  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012

2020

A third Sport Industry Agency of the Year title

Two Circles’ work helping clients navigate the most testing year in living memory for sport was recognised with a third Sport Industry Agency of the Year title.

Other highlights:

2020

2016

Permanent homes in USA, Switzerland


In 2016 we opened our New York office, in addition to our new mainland Europe headquarters in Switzerland (Bern), and welcomed new hires onto an expanded Two Circles management team.

Other highlights:

  • Major League Soccer added to Two Circles’ client roster
  • Two Circles signs new long-term partnership with streaming platform Tennis TV.
2016

2015

New European adventures begin.

UEFA_logo
Our client base in mainland Europe expanded significantly through new relationships with UEFA, FC Utrecht and BSC Young Boys.

Other highlights:

  • WPP, the world’s largest marketing communications company, becomes a shareholder in Two Circles
  • The ECB and Two Circles’ work engaging grassroots wins a Brand Republic Digital Award in the Leisure & Sport category
  • A first pro bono charity partner for Two Circles: children-focused humanitarian organisation UNICEF.
2015

2014

Two Circles: Agency of the Year.


After two-and-a-half years of changing the game for sports marketing, we were recognised with the coveted title of Agency of the Year at the Sport Industry Awards – Europe’s most prestigious sports business awards.

Other highlights:

  • Two Circles’ agency ‘2.0’ strategy is launched – reflecting our from move from start-up to established business
  • Two Circles’ Stadium Sell-Out Model adopted by clients – now the industry-standard for ticketing businesses in sport.
2014

2013

The Two Circles team expands.


Twenty-two people join across the year – meaning the team almost triples in size. Half of these Two Circlers still work for the company, changing the game for sports marketing for a range of international organizations.

Other highlights:

  • Two Circles hosts its first ever Client Conference – a day of insight and exclusive industry benchmarks
  • Spanish soccer club Valencia becomes Two Circles’ first major international client.
2013

2012

The Two Circles journey begins.

With a vision to change the game for sports marketing using customer data to help rights-holders achieve their business objectives, Two Circles completes its first year of trading.

Other highlights:

  • Two Circles launches an award-winning membership scheme for Premier League soccer team Manchester City.
2012