Social Insights Manager

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices globally, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

The Role

We are looking for a Social Insights Manager, providing best-in-class auditing, reporting and analytics to leading clients in the sports industry, providing data-driven inspiration to our social / creative teams, through campaign and content evaluation.

Who we are looking for:

• People with a genuine passion for digital trends and their impact on sport and media consumption
• A proven self-starter with the ability to take the lead and manage client or project delivery
• Hard-working, attentive to detail, willing to learn and able to work independently
• Collaborative team players who thrive in a flat-structured environment where everyone’s ideas and energy help shape the work we do
• People who care deeply about making sport better - for fans, for partners, and for the future of the industry.

Requirements

What you'll be doing:

• Work across the most popular sports in North America
• Conduct detailed audience and content analysis to deliver actionable insights that shape client strategy and project delivery
• Produce high-impact reports for clients comprised of both qualitative and quantitative analysis 
• Regular opportunities to present your work internally and externally
• Formulate KPIs, and track and report on performance to execute and assess effective digital and social media strategy
• Stay on the pulse of digital, cultural, and sporting trends to spot new opportunities and inform client strategy.
• Collaborate across Two Circles, including content strategy and delivery teams and our London-based global insights department A key role in managing and developing our content categorization methodology, leading to exciting business development opportunities Develop client presentations and reports to effectively communicate findings and recommendations

What we are looking for:

• 3+ years of experience in digital analytics, market research, or social media environment, ideally for an agency, sports rightsholder or media organization
• Bachelor's degree in a relevant field (e.g., Business, Marketing, Economics, Data Science)
• Ability to handle and analyse high volumes of data accurately and efficiently, articulating ideation from numbers
• Experience handling large datasets and integrating data from multiple sources to effectively contextualise learnings and recommendations
• A strong working knowledge of major and emerging social media platforms, including experience of using native analytics and third-party tools
• A solid understanding of ad metrics and campaigns across Google and web, Facebook, Instagram, Twitter, YouTube and TikTok
• A strong handle on measuring and monitoring external and earned conversations, through social listening and influencer/partner campaigns
• Proficient using Office, especially Excel and PowerPoint
• Excellent written and oral English, and the ability to communicate concisely
• As a new role within Two Circles’ North American operations, there are no immediate line management responsibilities

Beneficial experience:

• Experience creating dashboards and data visualization (e.g. PowerBI, Google Data Studio)
• Experience of managing and optimizing paid media and organic campaigns
• An understanding of native YouTube Studio Insights,  
• Experience of planning and producing content
• A passion for sport, and a strong understanding of the industry, the digital space in particular
• Language skills
• A commercial mindset, with experience and understanding of how content provides a monetary return for rightsholders and their partners

Career opportunities:

• Joining a fast-growth company in an exciting industry
• Enjoy autonomy to design reports and dashboards in the way you believe best serves colleagues and clients, with the freedom to shape your own analytical approach
• Be at the forefront of data-driven sports marketing innovation in North America, following the recent Two Circles’ acquisition of KORE Software
• Help shape social insights strategy at a company that believes data, tech and creativity must work together to unlock transformational results for our clients
• Work on new business opportunities that tap into our unrivalled sports fandom database
• Travel between our four North America offices in New York, Kansas City, Los Angeles and Miami.
• Be a champion for the use of insights to tell compelling stories