Social Insights Analyst

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. 

Scope of Role 

The Social Insights Analyst will play a key role in supporting the delivery of data-driven insights and reporting for clients using our technology platform, Hookit. Hookit tracks social media performance and sponsorship value across the global sports and entertainment ecosystem, helping brands, rights holders, and their partners understand and maximize the value delivered through social channels. 
 
This role is responsible for producing reporting and analysis, maintaining data accuracy, generating insights and recommendations and supporting the effective use of the platform across a portfolio of clients. 
 
You will work closely with our Consultants to support client delivery, ensuring that insights are delivered efficiently and consistently. This role sits at the intersection of data, product, sports, entertainment and client experience.   

What you’ll be responsible for: 

Reporting & Insights Delivery 

• Build and deliver recurring client reports (monthly, quarterly, campaign and event recaps)  

• Analyze and translate social performance data into actionable insights that demonstrate value between brands, rights holders, and their partners (explain why performance is happening, not just what happened and how to improve) 

• Identify key trends and performance drivers across social content and partnerships to inform client best practices and recommendations 

Platform Onboarding  

• Collaborate with Product Operations to configure client dashboards, ensuring platform configurations accurately reflect client agreements and reporting needs  

• Lead onboarding sessions by walking clients through core platform features and capabilities, and serve as a go-to resource for on-going platform questions and best practices 

Day-to-Day Client Support 

• Partner with Consultants to provide day-to-day support for 10 to 15 clients 

• Monitor data quality and resolve discrepancies in collaboration with internal teams 

• Ensure consistency in how social performance data is structured, tracked, and reported across clients 

What we’re looking for: 

Experience 

• 1–3 years in data analytics, social and/or digital marketing experience 

• Experience with social media, digital performance metrics, or sponsorship analytic platforms is strongly preferred 

• Experience working in sports, entertainment, or brand marketing preferred 

• Experience supporting client deliverables or working in a client-facing environment is a plus  

Skills 

• Ability to identify notable trends and patterns in data  

• Strong analytical mindset 

• High attention to detail 

• Strong organizational skills 

• Strong communication skills 

Technical Proficiency 

• Advanced proficiency in Microsoft Excel (or Google Sheets)  

• Experience working with social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, YouTube Studio, X Analytics)  

• Familiarity with third-party social or media analytics platforms (e.g., Sprout Social, Brandwatch, Talkwalker, Meltwater, Sprinklr) is preferred  

• Experience with data visualization or reporting tools (e.g., Tableau, Power BI, Looker Studio) is a plus