CRM Analyst

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. 

Scope of Role

This role will primarily assist with CRM administration, customizations, implementations, automations, and integrating third-party applications. They will also be involved in building and designing CRM reports and visualizations.

The ideal candidate is self-driven, detail-oriented, and highly collaborative, with a strong focus on meeting deadlines and delivering data-driven solutions. They should possess excellent teamwork skills, a consultative mindset, and a customer service-oriented approach, enabling them to effectively work with both internal teams and external partners.

JOB DESCRIPTION

The role will require the candidate to be responsible for:

CRM Administration, Customization, Implementation and Automation

• Customize CRM (Microsoft Dynamics 365, Salesforce, HubSpot, etc.) systems based on customer requests or needs, including but not limited to, the creation of entities, fields, permissions, forms, views and workflows.
• Provide clients with CRM administration support by creating campaigns, opportunities, tasks and reassigning opportunities and tasks as needed.
• Configure third-party application integrations for both Dynamics and Salesforce.
• Build automations within CRM platforms to optimize business processes.

Data Analysis and Reporting

• Develop native CRM reports tailored towards executives, managers and sales representatives, based on client requests and feedback.
• Create custom reports using data visualization tools, including Tableau and PowerBI.
• Help clean and segment CRM data for use in targeted campaigns and personalized outreach.
• Track fan lifecycle and loyalty behaviours (acquisition, retention, churn, upgrade paths).

Communication and Consultation

• Communicate via phone, email, face-to-face and virtual meetings with clients.
• Analyze and define tasks, data flows, and dependencies in relation to project deliverables.
• Deliver strategic recommendations to clients based on data analysis and industry best practices.

Essential skills:

• A degree in Business, Data Analytics, Marketing, Economics, Sports Management, or a similar field.
• 1 year of CRM experience (Microsoft Dynamics 365, Salesforce or HubSpot), preferably in the sports and entertainment industry.
• Data Analysis and Visualization: Experience in tools like Tableau or Power BI for creating dashboards and visual reports.
• Business Acumen: Ability to align data analytics strategies with organizational goals and understand industry-specific challenges.
• Collaboration: Ability to work across departments and communicate effectively with non-technical stakeholders.
• Data Storytelling: Translating complex analytics into clear and compelling narratives.
• Attention to Detail: Ensuring accuracy and reliability in data analysis and reporting.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We value and want to have all types of candidates apply for roles at Two Circles. Therefore, we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or information that would make you personally identifiable.