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Lead Consultant Tim Barber explains where insight around customer data is having a positive commercial impact for leading sports rights-holders across North America in these areas. 1) Impact of fan data no longer limited to gameday Rights-holders agreed they are finally on the cusp of a major shift in focus away from using fan data … Continued
Indeed, a recurring theme of the week was the challenges – and more importantly the opportunities – digital disruption gives sports organisations across areas such as broadcast, sponsorship and the stadium experience. As a data-driven sports marketing agency working exclusively with rights-holders, we’re clear that using customer data and insight to understand audiences should inform … Continued
How well major sports rights-owners can understand and analyse data around their target buyers can be the difference between success and failure when forging a hospitality strategy. When looking to sell out available inventory, maximise revenues and offer the best possible experience for customers, the blanket approach no longer works. Customer data – specifically information on demographics, behaviours and attitudes – provides … Continued
We’re all online now. On average, UK adults will spend more than 4 hours each day on their smartphones, tablets and laptops. In Ireland, and both North and South America, the average person will spend 5 hours and 40 minutes a week on Facebook alone. Compare this to just 12 years ago, when we ‘only’ … Continued
