Skip to content

Category: Data Insight

Winning, Weekends and Weather: what delivers a strong MLB attendance?

By

These drivers were then applied to the upcoming schedule to forecast attendances. In doing so, we have been able to identify the key drivers for strong attendances. Some may surprise you. 1) Investing in a team Red Sox owner John Henry says that while there’s “not a perfect correlation” between a bigger payroll and winning, … Continued

The five biggest stories behind MLB’s 2019 attendance projections

By

For many, this has added fuel to the argument that declining attendances are an indicator of baseball’s declining influence in North America. We, however, think differently: there’s a growing appetite for live experiences and through more intelligent product design and pricing – and more effective customer marketing – the league and its teams can grow … Continued

Sport: the world’s common currency

By

Going to watch elite sport live – athletes at the top of their game at stadiums, tracks or courts up and down the country, or even further afield – is an experience that’s hard to beat for a large proportion of people across the world. And it’s an experience that, even in an age of … Continued

New study reveals varying impact of Premier League relegation

By

However, from an attendance perspective, new analysis from Two Circles shows that the negative impact of playing in the second-tier may be less pronounced than anticipated – and will also bring potentially positive news to the boardrooms of WBA, Stoke City and Swansea City, all relegated from the Premier League this season. Using our sporting … Continued

GET IN Touch

See our offices