WE KNOW
PARTNERSHIPS BEST

We create broad-reaching campaigns and activations that connect with fans and make brands famous.

We create experiences and storytelling that bring fans closer to brands and their products.

We deliver strategies that drive direct one-to-one relationships with fans and measurable conversion.

We build programmes and strategies that champion your most loyal customers – and keep them coming back.

We build strategies designed to maximise return on any brand’s objectives through sport and entertainment. 

Our three core strategy services are:

• Partnership Strategy – identifying the most impactful route in sport and entertainment, informed by a deep understanding of fans and sponsorship.
• Audience Strategy – connecting fan behaviour with consumer behaviour to acquire, engage and nurture key audiences.
• Commercial Strategy – enabling growth through new audiences, markets and products.

We help brands identify, negotiate and acquire new rights – building partnership portfolios that deliver. From partner identification and proposition development, to benchmarking and negotiation, we support the full acquisition journey. We’ve transacted over $2.3 billion worth of sport and entertainment partnerships, helping brands make confident, data-led investments.

We execute activation strategies that connect brands with fans – powered by insight and driven by action. From Tech-Enabled Partnership Management and Activation Planning to full Creative Production and Paid Media Planning, we help brands activate smarter and scale impact.

We deliver the data and insight on fans and partnership performance that powers intelligent decision-making.

Our services include:

• Partnership Intelligence – measuring true brand and business value
• Social Intelligence – powered by Hookit AI to optimise performance
• Fan Intelligence – custom research that unlocks authentic, relevant activation